Project References

We have delivered tailored market research and business matching solutions to thousands of companies over the past 20+ years to help them understand and enter the Southeast Asian market

Examples of  Market Entry Projects We Have Undertaken

ENT Equipment in the Philippines

Established in 1984, our US-based client is a manufacturer of innovative medical devices and equipment for both OTC care and patient safety and compliance. Their customers include both medical professionals and over-the-counter consumers domestically in the US and internationally. The client was interested in marketing its range of ear curettes, lighted ear curettes, ear irrigation tips, and decloggers in the Philippines. We assisted the client by identifying over 20 potential distributors with experience in the medical devices market and are also selling to general practitioners and hospitals. We then undertook a program of calling to prequalify them and organized a meeting itinerary for the company to meet with potential new partners.

Hematology Equipment in the Philippines

A US-based manufacturer of stainless laboratory, pathology and morgue equipment was looking for agents and distributors to carry and sell their products to hospital pathology labs, morgues, university medical schools and research labs in the Philippines. The company was looking for distributors of blood and urine separating tubes, and/or platelet-rich plasma (PRP) applications and identifying those that were interested in adding dry hematology analyzers to their portfolio. We connected the company to suitable distributors of laboratory equipment and diagnostic and research products/systems serving the medical sector, who expressed interest in our client’s products.

Market Research and Business Matching for Australian LMS Consultancy

Our client is an industry-leading provider of innovative, cost-effective e-Learning solutions, and helps its clients to measure the return on their training investment and to achieve maximum learning efficiency and effectiveness. It approached Orissa International as it was interested in exploring new opportunities in two ASEAN markets, Singapore and Malaysia. We undertook a research project in both markets to help the client understand how big the market is for learning management solutions, the level of competition, the key players, and the potential opportunity in the market. The Client then went on to engage us again to arrange business matching meetings for them with large corporates and industry groups, as well as government and statutory bodies. We identified potential end-users for the Client, prequalified their interest, as well as arranged face-to-face meetings between these companies and our client. The client has given us very positive feedback on the quality of the meetings in both countries.

The Fruit Buyer Mission to Washington State

Orissa International assisted one of our US state clients in organizing a fruit buyer mission for one of the biggest membership-shopping retailer in the Philippines. The company had a meeting and facility tour with four potential fruit suppliers, which included three apple exporters and a blueberry exporter. The visit allowed the company to learn more about each supplier’s products and operations, as well as discuss export processes and terms of collaboration. It is presently in talks to commence orders from these suppliers in 2023.

Market Immersion Program in Thailand and Vietnam for a Singapore Fintech Company

Our client, a fintech spinoff from KPMG, took up a program offered by Orissa International, wherein we hired a dedicated local salesperson on our own payroll to conduct business development activities for the client in Thailand and Vietnam. The focus of the business development efforts was on banks and financial services companies in both these countries that were currently not using any software solutions related to supply chain financing. Our client was previously struggling to meet with key stakeholders in both countries and was also finding it difficult to close projects, given the business culture in these countries. Since joining our program, it has significantly increased its interaction with potential clients, including major banks and is now hoping to close two deals in Vietnam and one in Bangkok within the next 3 to 6 months.

Machine Tool and Equipment Provider Connects with Distributors in Indonesia and Singapore

Orissa International provided business matching services in Indonesia and Singapore to an American machine tool and equipment dealership, which provides gear manufacturing machinery, CNC Machining, boring, turning, and grinding centers, as well as automotive/truck transmission, driveline, and powertrain production machinery. Its services include machinery sales, valuation, warehousing and turnkey decommissioning, reconditioning and reutilization of production machinery anywhere in the world. The client was seeking to connect with machine tool distributors handling gear machinery, machining centers, grinding centers, and turning centers, and control service parts organizations. A total of 10 meetings were arranged for the client in the two target markets by our in-country consultants.

Automation Components and Industrial Process Control Systems in Malaysia and Thailand

Orissa International has undertaken a series of projects for an Italian manufacturer of sensors and controllers with applications in plastic molding, rubber and metalworking machinery, industrial heating and mobile hydraulics. We prepared a list of manufacturers of hydraulic cylinders and fabricators/installers of industrial electrical heating systems in Malaysia and Thailand. Over 50 suitable targets were identified in each of the two countries. Meetings were arranged with selected players in the industrial electrical heating systems area. For Thailand, we also identified potential distributor partners with a strong client base in the petrochemical industry, who could distribute their melt pressure sensors for use in the upstream polymer manufacturing industry. Six meetings were arranged for the client with interested Thai companies.

Fortune-500 Home Essentials Company Connects with Distributors in Vietnam

Orissa International helped a client, which is a member of the Russell 1000 Index. The company is a home-essentials company that offers a broad portfolio of market-leading, well-known and widely trusted brands, which meets the needs of consumers worldwide. It is a leading supplier of shaving and grooming products, personal care products, and small household appliances, among others. Our in-market team in Vietnam researched potential distributors based on the client’s criteria. We then undertook a program of calling to pre-qualify the interests of these distributors. We successfully connected the client with 3 leading distributors in Ho Chi Minh City and 2 in Hanoi.

Orissa International Supports VDACS at VietnamWood 2022

Orissa International represented the Virginia Department of Agriculture and Consumer Services (VDACS) at the trade event ‘VietnamWood 2022’. The event, which was held in Ho Chi Minh City from 18-21 October 2022, attracted manufacturers from around the world to showcase their innovative supply chains and top-end technologies in one platform, and drew visitors from across Vietnam and other Southeast Asian countries. We supported VDACS and three other companies from Virginia in setting up and managing the booth throughout the event. Our booth attracted over 100 visitors and initiated several business discussions with both local and international distributors and buyers.

Research on the Malaysian Industrial Cleaning Sector

Orissa International supported an Italian government agency that was looking to evaluate new business and investment opportunities in Malaysia for Italian operators in the industrial cleaning sector. Our in-market research team in Malaysia undertook a project to detail the areas of interest and the opportunities for participation in the professional cleaning sector in Malaysia. Our study provided the client with an overview of the sector and how it has been affected by the Covid-19 pandemic, and key legislation relating to the sector. We identified key competitors, both local and international, as well as undertook import analysis to identify key imports and source markets. The report also included a database of importers, distributors, cleaning service providers, and potential end customers.

English Learning Center Enters Malaysia through our Market Immersion Program

Orissa International supported a reputed Singapore-based English learning center that was looking to establish its presence in Malaysia via our Market Immersion Program. To help them understand the market, Orissa International undertook research to validate the commercial opportunity, identify the potential customers and partners and undertake a market study.  We also hired a local staff with more than 20 years of experience in the sector, who has been undertaking business development and operational activities to help our client. Our in-market team in Malaysia also supported the client in implementing its strategy by generating leads and organizing business matching meetings with 15 potential partners, who could benefit from the Client’s various educational programs and online workshops.

Industrial Trade Mission to Singapore

Orissa International organized a trade mission for the Michigan Economic Development Corporation (MEDC) to Singapore in late October. Five Michigan automotive companies, involved in industries such as automation system integrators, metal coolants and additives, and manufacturing risk assessment software, met with government agencies and industry experts; and also had customized one-on-one business appointments with pre-screened potential agents, distributors, partners, and buyers. The companies also exhibited at the Industrial Transformation Asia-Pacific (ITAP) trade show where they met with additional customers and partners in Singapore and across the region.

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