We have delivered tailored market research and business matching solutions to thousands of companies over the past 20+ years to help them understand and enter the Southeast Asian market
Examples of Market Entry Projects We Have Undertaken
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Orissa International Assists a Printing Equipment and Electronics Supply Company in Thailand
Our Client, a Singapore-based printing equipment and electronics supply company that specializes in printers and printer consumables as well as uninterrupted power supply, hard disks and electronic devices, is now developing its own brand of hardware security system. In order to establish a presence in Thailand, the company signed up for the Market Immersion Program (MIP). To support the client, Orissa International undertook research on market trends and drivers, competitive and regulatory landscape and key distribution channels in cyber security. In addition, we organized business-matching meetings with potential local partners. We will also be supporting the client with business development activities in the target market.
Canadian Pork Delegation Trade Mission to Vietnam
Orissa International organized a three-day trade mission to Hanoi and Ho Chi Minh City – the two biggest commercial markets in Vietnam, for Canadian pork producers participating in a trade mission. The delegation was looking for food service operators, retailers, food processors, and meat traders to partner with in Vietnam. We facilitated all the arrangements, including travel logistics, meetings with potential buyers and distributors, briefings from the Trade Commissioner Service and other relevant agencies, and visits to relevant supermarkets, processing facilities, and wet markets.
A Global Healthcare Corporation Finds a Market for Safety Label System in Malaysia
Our Ohio-based client has almost 40 years of experience across 110 countries with over 50000 product installations in medical facilities around the world. The Client’s Safety Label System (SLS) is a complete solution for compliant labeling of medication in the operating room, providing visual confirmation of the medication name and strength (concentration) and automatically printing ready-to-apply labels. The client wanted to find distributors in Malaysia, specifically for its SLS, and so requested assistance from Orissa International. Our in-market consultants attended 2 medical conferences in Kuala Lumpur, to help identify potential distributors. We were able to connect the client with 14 potential partners. The client is currently in the discussion with the distributors to explore if these distributors are keen to work with them to market their safe label system to hospitals and medical centers in Malaysia.
Support for a Technical Seminar during the Livestock Philippines Tradeshow
Our client, an association whose members include Brazilian rendering companies that process animal slaughter by-products, approached Orissa International to support it in a technical seminar event during the Livestock Philippines 2022 tradeshow, where it presented its member companies and their products to potential buyers and partners. Orissa International identified, invited, and recruited Philippine companies with the following profiles: animal feed millers; distributors of animal protein for animal feeds; relevant trade associations; swine, poultry and fish farms; as well as government agricultural organizations to attend the event. Over 50 local companies attended the technical seminar to learn more about our client’s product offerings and to have one-on-one meetings with its member companies after the seminar.
Business Matching Project in Indonesia in Industrial Communications and Industrial IoT
Headquartered in Sweden, our client is an international company in the field of industrial communications and the Industrial Internet of Things. Orissa International was approached to undertake a business matching project in Indonesia to find a partner with experience in Controller Area Network (CAN) bus technology. The project required us to identify relevant distributors, prequalify them to determine their interest in reselling the client’s products to manufacturers or system integrators, and arrange business matching meetings with potential resellers. We contacted 12 potential distributors and, based on the client’s interest, shortlisted and successfully arranged e-meetings with 5 of them.
Seminar and Guide for the Brazilian Renderers Association
Our client, an association comprising Brazilian rendering companies that process animal slaughter by-products, was interested to understand business opportunities in the Philippines in preparation for the Livestock Philippines Tradeshow being held at the end of August in Pasay City, Philippines. In addition to organizing a highly successful and well-attended seminar for the client at the event, we also prepared a customized guide on doing business in the Philippines, which addressed the various questions raised by the client. The report covered the mode of market entry, legal and contractual considerations, payment means and terms, and barriers to entry, among others.
Sector Brochures for a European Chamber in Thailand
Orissa International produced ten sector brochures on innovative Thai sectors for a European chamber in Thailand. These provided executive snapshots of emerging industries ranging from organic food and beverages to cloud computing and zero-emission vehicles. Enriched by infographics summarizing the main points and takeaways, the brochures also included an overview of key policies and master plans that the Thai government has put forward to promote strategic industries, as well as a list of the key players and public agencies.
Traditional and Innovative Proteins in Southeast Asia
Orissa International recently completed a report for an international trade organization on traditional and innovative proteins in Southeast Asia. The report highlighted the key factors driving the development of innovative solutions in the region, and profiled leading companies capitalizing on this trend, such as start-ups investing in new technologies, research institutions and universities, and companies throughout the region investing in alternative meat products, often in collaboration with overseas partners. The report also identified priority markets for exporters of traditional proteins, such as beef, dairy, and seafood.
Biotech Company Expands into Indonesia’s Agricultural and Industrial Sectors
A Singapore-based company approached Orissa International intending to expand into the Indonesian market. The client’s field of expertise lies in applying biotechnology to develop, manufacture, distribute and market ecologically‐balanced and environmentally‐friendly crop‐protection, anti-virus, and pest‐control products and services, which have applications in both the agricultural and industrial sectors. Our in-market consultants identified and shortlisted distributors who could partner with the client to develop its business in the target market, as well as arranged meetings with its potential partners. One of the distributors we introduced the client to has already signed the agreement, and we are now in conversation with other potential end users on behalf of the client.
Penetrating the Sanitation and Hygiene Industry in Indonesia
Headquartered in Ohio, our client is a leading name in the healthcare industry with presence across North and South America, Europe, and Asia. Its product portfolio includes soaps, wipes, and hand cleaners, in addition to dispensing and electronic hand hygiene compliance monitoring systems. The client was seeking to connect with distributors and end-users in Indonesia for their hand sanitizers, with a focus on western hotels, shopping malls, and duty-free shops. We contacted 14 potential distributors, prequalified their interest and arranged face-to-face meetings with those that were interested to meet our client. Our in-country consultants accompanied the client to the meetings when the client came to market.
Looking for Potential Distributors in the Steel Industry in Vietnam
We are currently undertaking business matching in Vietnam for a US-based manufacturer of radiation-based and optical thickness gauges for the steel industry. The client provides complete solutions, from engineering design and fabrication to installation of a wide array of precision industrial equipment for a variety of applications in the steel industry such as plate mills and casting lines, hot and cold rolling, process lines, foil mills, coating lines, and more. The client is interested in finding agents/resellers for their products in Vietnam. The ideal reseller would have experience selling long-cycle capital equipment related to non-contact measurement and analysis systems to the steel industries. We have identified suitable targets for the client and are in the process of reaching out to them to arrange meetings.
Market Overview in the Life Sciences and Information Technology Sectors in Southeast Asia
Orissa International delivered two market research reports on the Life Sciences and Information Technology sectors to our client, a state export promotion agency in the US. The report covered market developments in Southeast Asia, both disruptions and opportunities, that happened due to the COVID-19 pandemic. It provided an overview of the economic impact of the pandemic in the region, identified new and accelerating business trends and covered the post-virus outlook, and identified market opportunities for the client’s stakeholders in the six major markets of Singapore, Malaysia, Indonesia, Philippines, Thailand and Vietnam. We had previously delivered similar reports on the two sectors to the client two years ago, so the current project entailed a complete update of the previous versions to reflect the latest developments.