Project References
We have delivered tailored market research and business matching solutions to thousands of companies over the past 20+ years to help them understand and enter the Southeast Asian market
Examples of Market Entry Projects We Have Undertaken
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Expanding EU Agri-Food Sector Connections in Indonesia
Orissa International managed a comprehensive trade mission in Jakarta, Indonesia, for a delegation from the EU agri-food sector. The mission included a series of on-site activities and presentations tailored to provide insights into the local market, with a focus on exporting EU agri-food products to Indonesia. Our responsibilities included the organization and implementation of a business forum, cooking shows, and networking dinners. We also facilitated the selection and briefing of local speakers and moderators, arranged protocol gifts, and compiled essential databases of potential business contacts and local journalists. Field and retail visits were organized to enhance the delegates’ understanding of the distribution channels and consumer trends in Indonesia. The mission successfully connected EU representatives with key local stakeholders, setting a strong foundation for future business collaborations in the region.
Facilitating Market Entry for a US Tactical Gear Supplier in Vietnam
Orissa International delivered a business matching project for a US-based supplier of military tactical gear and equipment, aiming to expand its presence in Vietnam. We helped to connect the client with distributors experienced in military procurement and engage with end-users like law enforcement agencies and firearm manufacturers. During a three-day visit to Hanoi, Orissa International arranged eight in-person meetings with carefully selected stakeholders. These interactions provided the client with vital insights into the local procurement landscape and introduced them to potential partners with robust networks in the defense sector. This engagement facilitated direct connections and laid the groundwork for future collaboration, supporting the
client's efforts to establish a foothold in Vietnam’s tactical equipment market.
Business Matching for a Children’s Coding Education Company in Malaysia
Orissa International organized a business matching project for a coding education company seeking partners in Malaysia to introduce its digital courses for children’s computer programming education. The client targeted international and private schools interested in subscribing to or licensing its
online programs. Our team in Malaysia identified and contacted 40 potential schools, arranging e-meetings with 6 institutions that showed interest. These meetings aligned with the client’s plans to launch a beta phase project in Malaysia. Through this project, the client successfully connected with
potential partners, engaged in discussions about collaboration strategies, and gained valuable insights into the current educational landscape. This initiative has significantly advanced their efforts to establish partnerships and expand their presence in Malaysia’s education sector.
Business Matching for North American Truck Parts Supplier in Vietnam
Orissa International successfully facilitated a business matching project for a North American supplier of OEM and aftermarket truck parts seeking distributors and end-users in Vietnam. The client’s visit was part of a broader, multi-sectoral trade mission organized by a US export promotion agency, aimed at fostering connections with potential customers across various industries in the region. The client’s focus was specifically on parts for heavy-duty trucks, tow trucks, rescue equipment, fire trucks, ambulances, and other emergency response vehicles. During a two-day visit to Ho Chi Minh City, we organized seven in-person meetings with small to mid-sized independent heavy-duty truck parts distributors and companies that import and sell genuine OEM and aftermarket parts for North American trucks. This initiative provided our client with valuable insights into Vietnam’s truck parts market and laid the groundwork for potential partnerships, enhancing its presence in the region’s automotive sector.
Market Research on the EdTech Market in Southeast Asia
Orissa International completed a comprehensive report for a European government agency to explore opportunities in the EdTech markets of Singapore, Malaysia, Thailand, Vietnam, Indonesia, and the Philippines. This report aimed to assist stakeholders by providing an overview of national strategies, development trends, and insights into the growth potential and key challenges within each market. Additionally, we identified leading market players across various segments of the EdTech sector and highlighted recent examples of companies delivering innovative solutions. The study also included a curated list of potential partners and clients in the EdTech sector for each market, alongside a compilation of relevant events such as trade fairs, focus events, conferences, and industry gatherings. To prepare the report, our in-market teams utilized a combination of desk research and stakeholder interviews with companies and sector associations.
Targeted Business Matching and Market Entry Support in Thailand’s Medical Device Sector
Orissa International executed a business matching project for a US-based company developing wearable technology for nausea prevention. Our team in Thailand conducted a comprehensive prequalification of potential partners, targeting distributors experienced in medical devices for hospitals, clinics, and pharmacies with established networks. We organized four in-depth, face-to-face meetings with selected companies, ensuring alignment with the client’s product specifications, regulatory requirements, and market positioning. Additionally, we coordinated the client’s participation in the Asia Health Bangkok event, where they were able to network with industry stakeholders and gain further insights into Thailand’s healthcare distribution landscape. This targeted program provided the client with well-matched local distributors and essential market intelligence to support their strategic entry into the Thai market.
Business Matching for a Leading US Poultry Producer in Southeast Asia
Orissa International delivered a tailored business matching project for a US poultry supplier aiming to expand their distribution network across Vietnam, Thailand, Myanmar, and Cambodia as part of a USDA Trade Mission to Vietnam. Our team arranged a total of 28 face-to-face meetings, connecting the client with carefully vetted distributors, manufacturers, and retailers with established supply chains and expertise in poultry and frozen goods. In Vietnam, the client held intensive meetings over four days in both Hanoi and Ho Chi Minh City, where discussions covered essential aspects like pricing structures, import regulations, and market preferences. This process revealed key market insights, such as consumer demand for specific chicken cuts and local storage capabilities, and addressed regional challenges like Thailand’s import restrictions on poultry. These meetings provided a strategic entry point for the client to assess potential partners and distribution avenues, laying a robust foundation for long-term market presence in Southeast Asia.
Market Analysis of Singapore’s Whisky Import, Distribution, and Retail Landscape
Orissa International undertook a study for a UK regional trade agency, examining the import, distribution, and retail dynamics for whisky in Singapore. Employing both secondary research and direct engagement with local market players, our team conducted store checks and held interviews with multiple local distributors to construct an accurate pricing ladder, mapping out wholesale, distributor, and retail mark-ups. The study delved into key market entry conditions, evaluating supply chain structures, pricing margins at each distribution stage, and specific regulatory requirements related to labelling, packaging, and excise duties. Additionally, we examined promotional practices within the market, focusing on common approaches to brand support and visibility strategies employed by distributors and suppliers. This analysis was delivered in a PowerPoint presentation, supplemented by Excel dataset, offering the client a clear roadmap to navigate pricing strategies and regulatory hurdles, ultimately supporting their strategic decision-making in Singapore’s whisky market.
Market Entry Support for Japanese Smart Metering Solutions in the Philippines
Orissa International supported a Japanese venture studio in identifying and engaging potential distribution partners in the Philippines for its innovative smart metering and energy management solutions. Designed for households to track energy consumption and optimize usage, the product has potential expansion into commercial markets. Orissa prepared a shortlist of qualified local distributors, selected based on their technical capabilities, import handling experience, and post-sales service offerings. To facilitate effective collaboration, Orissa organized a series of strategic business meetings for the client in Manila, providing comprehensive logistical support to ensure smooth interactions. During these meetings, the client was able to discuss distribution terms and explore partnership potential directly with key industry players. This project positioned the client for a successful pilot program, paving the way for a formal product launch in the Philippine market.
Strategic Market Entry for High-Security Glass Solutions in Indonesia
Orissa International assisted a Singapore-based specialty glass manufacturer in expanding its presence in Indonesia through the Market Immersion Program (MIP). Known for high-quality, security-focused glass products, the client aims to enter the Indonesian market by targeting industries with stringent safety requirements. As part of the project, Orissa conducted in-depth market research, detailing the demand landscape, regulatory requirements, and competitive environment in Indonesia’s safety glass sector. This research highlighted key end-user industries, including military, law enforcement, automotive, and commercial construction. To support the client’s market entry, Orissa developed a longlist of potential end-users and distributors, conducted extensive outreach, and hired local staff to facilitate partner communications and build relationships. We are continuing to support the client in Indonesia by engaging with key stakeholders and facilitating follow-up discussions to strategically position the client within this high-growth sector and generate interest among relevant industry players.
Business Matching in Malaysia and Singapore for a Healthcare Diagnostics Company from Northern Ireland
Orissa International successfully organized a business matching project for a Northern Ireland-based company seeking distributors in Malaysia and Singapore for its fertility and family health test kits and pharmaceutical products. The client targeted partners capable of importing, distributing, and
retailing these products to pharmacies, healthcare providers, and retailers. Orissa International arranged meetings with three potential partners in Malaysia and three in Singapore, coinciding with the client’s visit to Medical Fair Asia 2024 in Singapore and a one-day trip to Kuala Lumpur. As a
result, the company connected with potential exclusive partners in each market, gaining valuable insights into the current market conditions. Our client engaged in discussions about distribution strategies and made progress toward establishing partnerships to expand its brand presence in Southeast Asia.
Strategic Market Entry and Partnership Development in Thailand’s Health and Wellness Sector
Our client, a prominent distributor and manufacturer of health and nutritional products, leveraged our Market Immersion Program (MIP) to enter the Thai market. We are supporting the client with the incorporation process and project registration, ensuring full compliance with local regulations.
We also conducted comprehensive research to identify potential partners within Thailand's dynamic health and wellness industry, covering sectors such as fitness, beauty, pharmaceuticals, and medical wellness. Our in-market team arranged successful business matching meetings with key distributors, leading to strong interest in the client’s spirulina and astaxanthin products. Distributors are keen to explore partnerships in both the premium and mass market segments. Several potential partners are now awaiting detailed marketing plans and product samples, with further discussions planned post- FDA registration. This engagement has established a solid foundation for our client’s expansion into Thailand.
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