Project References
We have delivered tailored market research and business matching solutions to thousands of companies over the past 20+ years to help them understand and enter the Southeast Asian market
Examples of Market Entry Projects We Have Undertaken
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Business Matching in Malaysia and Singapore for a Healthcare Diagnostics Company from Northern Ireland
Orissa International successfully organized a business matching project for a Northern Ireland-based company seeking distributors in Malaysia and Singapore for its fertility and family health test kits and pharmaceutical products. The client targeted partners capable of importing, distributing, and
retailing these products to pharmacies, healthcare providers, and retailers. Orissa International arranged meetings with three potential partners in Malaysia and three in Singapore, coinciding with the client’s visit to Medical Fair Asia 2024 in Singapore and a one-day trip to Kuala Lumpur. As a
result, the company connected with potential exclusive partners in each market, gaining valuable insights into the current market conditions. Our client engaged in discussions about distribution strategies and made progress toward establishing partnerships to expand its brand presence in Southeast Asia.
Strategic Market Entry and Partnership Development in Thailand’s Health and Wellness Sector
Our client, a prominent distributor and manufacturer of health and nutritional products, leveraged our Market Immersion Program (MIP) to enter the Thai market. We are supporting the client with the incorporation process and project registration, ensuring full compliance with local regulations.
We also conducted comprehensive research to identify potential partners within Thailand's dynamic health and wellness industry, covering sectors such as fitness, beauty, pharmaceuticals, and medical wellness. Our in-market team arranged successful business matching meetings with key distributors, leading to strong interest in the client’s spirulina and astaxanthin products. Distributors are keen to explore partnerships in both the premium and mass market segments. Several potential partners are now awaiting detailed marketing plans and product samples, with further discussions planned post- FDA registration. This engagement has established a solid foundation for our client’s expansion into Thailand.
Market Research Project for an American Wellness and Beauty Company in Southeast Asia
Orissa International conducted a market research project for a U.S.-based supplier in the wellness and beauty industry. The project aimed to assess the market potential for spa supplies and equipment in six Southeast Asian countries: Indonesia, Malaysia, the Philippines, Singapore,
Thailand, and Vietnam. Orissa compiled data on the spa sector, identifying key industry trends, recent developments, and upcoming luxury hotel projects that could present business opportunities. The report also included a list of potential customers and distributors for spa products, focusing on
both international and local hotel chains as well as wellness chains. The findings provided actionable insights into market entry strategies, helping the client identify growth opportunities in these markets. The deliverables equipped the client with practical knowledge to develop strategies for their expansion into Southeast Asia.
Vietnamese Culinary Delegation’s Immersive Experience in Texas
Orissa International successfully facilitated a delegation trip in 2024 for a group of Vietnamese culinary professionals to participate in a specialized culinary camp in Texas. The delegation included nine Executive Chefs from various culinary organizations, as well as two Operations Directors from food and beverage trading companies. The trip introduced the participants to key agricultural products from Texas, such as pecans, peanuts, sorghum, premium dairy, and artisanal alcohol. Following the trip, activities included a survey to identify suitable producers for a planned trade mission to Vietnam in 2023 and ongoing coordination for future partnerships. This initiative provided the Vietnamese delegation with valuable insights into Texas’s diverse agricultural sector, laying the groundwork for direct procurement opportunities and enhancing bilateral trade prospects.
Facilitating Market Entry for a Leading US Premium Wine Company into Malaysia
Orissa International successfully completed a business matching project in 2024 for one of the largest wineries in the US Pacific Northwest, recognized as one of the top premium wine companies in the country. The client aimed to establish a partnership with a leading wine, craft beer, and craft spirit distribution company in Malaysia. We facilitated a connection with a Malaysian distributor that not only operates its own chain of restaurants and bars but is also expanding into online stores, with a focus on enhancing its portfolio with high-quality wines from small or family-owned wineries. Orissa International arranged a meeting between the two parties, where discussions centered on identifying brands that aligned with the distributor’s market positioning and growth strategy. The Malaysian distributor expressed strong interest in the client’s offerings and plans to collaborate on market research and strategic initiatives to introduce these wines to the Malaysian market.
Business Matching Project in the Philippines for an American Whiskey Exporter
Orissa International successfully executed a business matching project for a US-based supplier specializing in American whiskey produced by premium US-federally bonded contract manufacturers across key states, including Kentucky, Illinois, and Tennessee. The client’s objective was to identify and connect with importers in the Philippines interested in purchasing bulk whiskey for white labeling purposes. Through a targeted outreach strategy, Orissa International engaged with various potential partners, including distributors, retailers, and foodservice operators, generating a substantial pool of qualified leads. As a result of these efforts, the client was able to engage in meaningful discussions with several potential partners. Notably, the client connected with a prominent beverage importer that has an extensive network of nearly 30 distributors nationwide, providing broad access to a variety of food service establishments across the Philippines.
US-Based Manufacturer of In-Vitro Diagnostics Products Connects with Partners in Thailand
Orissa International successfully conducted a business matching project for a US-based manufacturer of in-vitro diagnostic (IVD) products and medical devices. The client, headquartered in the United States, sought to expand its distribution network in Thailand and aimed to meet with potential local partners during an exhibition in Bangkok. Orissa International’s task involved reaching out to four pre-identified distributors in Thailand, as well as an additional list of potential partners identified by our in-country trade consultants. The project included contacting these organizations via email and phone, presenting the client’s product catalog, and gauging their interest in meeting with the client. The process, completed within the agreed timeline, enabled the client to connect directly with interested distributors, facilitating their entry into the Thai market.
Market and Regulatory Guide for Canadian Agrifood Exporters Targeting Vietnam
Our research team in Vietnam developed a guide to assist Canadian small and medium-sized enterprises in exporting to the Vietnamese market and leveraging the benefits of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP). This resource, compiled on behalf of a Canadian government entity, evaluated the level of market access in Vietnam for Canadian exporters of food and beverage products. It identified key opportunities across segments such as meat, fish, fruit and vegetables, pet food, and processed products. The guide also included a checklist of essential tasks to be completed before exporting to Vietnam, covering topics such as market entry planning, logistics, and distribution, along with recommendations for accessing e-commerce channels for agri-food sales. Our in-country researchers further highlighted critical aspects of Vietnam’s regulatory environment, including inspection and certification, product registration, labelling, and other compliance requirements
Market Research on Outdoor Blinds and Invisible Grilles in Vietnam
Orissa International is assisting a Singapore-based manufacturer specializing in outdoor blinds, invisible grilles, and other smart home solutions with its entry into the Vietnamese market. Our market research project aimed to help the client understand the potential for its products in Vietnam. The report provided insights into the urban living sector and included an analysis of consumer preferences and behaviors. It also analyzed key competitors and their marketing strategies, identified upcoming residential projects in key Vietnamese cities, and explored opportunities for strategic partnerships with local players to ensure successful market entry. This project is part of the Market Immersion Program (MIP), a year-long initiative for the client involving market research, lead generation, and business matching to help the client navigate the market.
Market Research and Business Matching in Singapore for an Italian Distillery
Orissa International conducted a study for an Italian distillery specializing in Grappa and other distilled spirits, aimed at exploring the alcohol market in Singapore. This comprehensive analysis included an overview of Singapore’s trade in liquor, detailed insights into the spirits market, and focused research on Grappa brands present in the market through both physical and online store checks. We also developed in-depth profiles of key restaurants and distributors, crucial for understanding distribution dynamics and potential market entry strategies, while examining the regulatory landscape including liquor control regulations and local duties on intoxicating liquors.
Following the research phase, we successfully facilitated virtual business matchmaking between the Italian distillery and potential partners in the region. Our prequalification process involved identifying and engaging with alcohol distributors that included Grappa or Gin in their portfolios. From these efforts, we arranged three strategic meetings to discuss potential collaborations, helping the distillery navigate through the complexities of the Singapore market and identify avenues for growth in a challenging environment.
Business Matching in the Philippines for an European national agency
A national agency from Northern Europe was assigned to promote international business development for its companies in sectors such as renewable energy, construction, and airport technologies. Orissa International leveraged its expertise in the Philippine market to identify key infrastructure projects that aligned with the agency’s focus areas. It strategically organized successful G2G and G2B meetings. These high-level meetings facilitated introductions between the agency and key Philippine stakeholders, including government officials, a prominent conglomerate with financing, construction, and engineering capabilities, an architectural firm known for master planning major infrastructure projects in the Philippines, and other relevant private sector players.
Trade Mission and Business Matching to Vietnam and the Philippines
Orissa International supported an Iowa-based trade development association during its trade mission in Vietnam and the Philippines. The delegation consisted of four US companies with diverse specializations across grain management solutions, specialized nutraceuticals, and assistive orthopedic medical devices. These companies sought to gain exposure to the local markets to foster valuable business connections in Vietnam and the Philippines. Orissa International arranged a total of 54 meetings for the delegation with potential distributors, manufacturers, and contractors. This comprehensive mission covered key locations, including Ho Chi Minh City in Vietnam as well as Manila in the Philippines.
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