We have delivered tailored market research and business matching solutions to thousands of companies over the past 20+ years to help them understand and enter the Southeast Asian market
Examples of Market Entry Projects We Have Undertaken
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Manufacturing Feasibility Study in Malaysia
Orissa International performed a feasibility study for a leading consumer electronics manufacturer which was considering setting up a manufacturing site in Malaysia. The client sought to gain an in-depth understanding of four shortlisted locations. The study focused on labor and covered the availability of skilled, semi-skilled and unskilled labor, labor costs such as base wage and mandatory social security contributions, as well as future trends in skills shortage and labor wage rates. In addition, we provided detailed information on capital investment regulations, machinery import procedures and restrictions, environmental regulations and requirements, government subsidies and incentives, the competitive landscape, logistics and fixed costs. Over the course of the project, we conducted over 30 in-depth interviews with industry players, including national and state-level government investment promotion agencies, industrial estate developers/managers, and electronics manufacturing companies currently operating at the four locations.
Washington-based Companies Explore the Philippine and Singaporean Markets
As the appointed South East Asia In-Market Representative for the Washington State Department of Agriculture (WSDA), we provided significant export-based assistance to five companies from Washington by finding distribution partners and clients in Singapore and the Philippines. These companies are involved in food brokerage/custom sourcing, health supplements, single-malt whiskey, green chickpeas, and tomato products and fruit purees. The engagements, which lasted throughout January 2021, saw our team contacting more than 100 distributors, food processors, and retailers, in Singapore and the Philippines. We arranged 12 virtual meetings and email introductions. Throughout the mission, we shared valuable information to our clients with regard to the market situation, especially in the Philippines, where the foodservice and hospitality industries were still badly affected by mobility restrictions as a result of the COVID-19 pandemic. On a positive note, our clients were subsequently in a stronger position to assess both markets and re-evaluate their market strategies, and through new connections facilitated by our teams, were also able to gather unique feedback on the ground from the local companies.
Italian Manufacturer of Industrial Hoses Matched with Indonesian Distributors
Our Italy-based client designs and manufactures specialty technical hoses for a wide range of applications in the food, chemical, petrochemical, pharmaceutical, cosmetic industries, as well as other industries that require high-performance hoses. The company was looking to connect with distributors of industrial and abrasive hoses for multiple sectors in Indonesia, including the food and beverage, dairy, cosmetic, pharmaceutical and chemical sectors. Orissa International identified a total of 39 potential distributors. Once the client shortlisted 22 companies, our in-market team reached out to them to find out their level of interest in doing business with our client. Five companies expressed an interest in having an initial discussion with the client. These local companies are active in distributing hoses to our client’s targeted sectors. Our team advised our client to explore discussions further with the companies, especially those familiar with the client’s products, and had expressed a particularly positive response.
Traditional Medicine in Vietnam
Orissa International conducted a market study in Vietnam on the potential for the products of a Singapore-based manufacturer of traditional herbal oils and liniments. Our in-country analysts undertook store checks to identify competitive products in the market. We provided our client with an overview of the traditional medicine sector to help it better understand market trends in Vietnam and identify suitable distribution channels. In addition, the report provided information on the regulatory classification of the client's products, the registration procedure, and the packaging/labeling requirements applicable to the Vietnam market.
Search for Partner Distributor in Indonesia for Fluid Dynamic Equipment
Our client, based in Michigan, USA, is a leading engineering and consulting company that specializes in the design, optimization, and manufacturing of hardware and software testing equipment for processes involving flow, heat transfer, combustion, and mass transfer. The company sought the assistance of Orissa International in identifying potential distributors in Indonesia that can sell its testing equipment to the power plant industries in the country. Our client had prior experience in selling equipment to customers in Indonesia through local agents and was aiming to jumpstart its sales anew by working with an official distributor. Our team in Indonesia contacted 14 companies and arranged five online meetings with distributors of process control instrumentation and testing and power-related equipment. These distributors were established suppliers to targeted industries such as oil & gas, petrochemicals and chemicals, power and energy generation and construction industries.
Market Research on the Industrial Hose Market in Indonesia
Orissa International delivered a market research project on the Indonesian industrial hose sector to an Italian company that designs and manufactures specialty technical hoses for various industries that require high-performance hoses. Our client was looking to enter the Indonesia market and looked to us in providing insights that would be useful for their market entry strategies. Our report provided information on three target industries for industrial hoses in Indonesia – the food and beverage manufacturing, cosmetics manufacturing and pharmaceutical manufacturing industries. The report discussed information on the market size, industry characteristics, number of companies, recent developments as well as key manufacturing hubs/clusters for each of the said target industries. The report also gave information on the hose imports of Indonesia and an analysis of the competitive landscape for industrial hoses.
Japanese Leading Manufacturer of Conveyor Belts Expands Presence in Vietnam
A Japanese company that has over a century of experience as a manufacturer and supplier of high-performance conveyor belts, including high durability, abrasion and high-heat resistant belts for demanding applications all over the world, approached Orissa International for assistance to find local distributors to grow its sales in Vietnam. Our team in Vietnam identified 25 local distributors and arranged virtual meetings and an e-connection to seven companies that market industrial products and have after-market capabilities to serve the needs of customers in the relevant industries, including cement, fertilizer, mining, power, coal and steel milling sectors.
Shock and Vibration Testing for Manufacturing Industries in Indonesia
Orissa International conducted a market research project in Indonesia for our Singapore-based client, a leader in the shock and vibration testing industry for over five decades and serves multinational customers as a provider of turnkey solutions, including facilities planning, installation, equipment maintenance and training. The report provided market insights and the latest developments in the local manufacturing sectors that the company is targeting. This included consumer electronics, defense, aerospace, automotive and locomotive sectors. The report also gauged the product’s market potential through interviews with manufacturing companies, which provided insights to understand the usage, pricing and competitive landscape of testing equipment in the country. Furthermore, our client engaged us for business matching services in support of its expansion plan. We identified and connected the client with potential end-customers who have needs for vibration and shock testing equipment and related services in the country. Our team in Indonesia was able to arrange online meetings for our client with ten manufacturers involved in tires, semiconductors, electronics and home appliances, airline MRO services, shipbuilding, rolling stocks and automotive products and services.
Refrigeration and IoT Remote Monitoring Company Seeks Clients in Malaysia and Singapore
A company based in Northern Ireland that provides refrigeration services to the retail, events and exhibition sectors globally approached Orissa International to assist in finding potential clients in Singapore and Malaysia. Our team in Malaysia and Singapore identified suitable local companies in the retail, foodservice companies and distributors as well as facilities management service providers that have refrigeration systems capabilities. We were able to connect our client via virtual conference calls with six companies in Singapore – a country retail chain operator, an ice manufacturer, an F&B distributor, and engineering companies that provide refrigeration services. In Malaysia, our client was connected with eight companies – retail chains, foodservice companies, frozen/chilled food distributors, and a cold storage warehousing company.
Webinar on Accessing International Markets Virtually
Orissa International’s Managing Director, Sarath Menon, was invited by one of our trade promotion agency clients in North America to present at one of their webinar series, “Accessing International Markets Virtually”. The series of webinars was designed to help companies navigate and devise their market entry strategy during the pandemic period across various countries and regions, particularly the UAE, Western Europe, Mexico, Australia-New Zealand, Colombia, and South East Asia. The presentation for South East Asia focused on six key markets - Indonesia, Malaysia, the Philippines, Singapore and Thailand – and their general market overview and sector opportunities. The webinar will also assist our client in recruiting companies for a virtual trade mission to the region slated for Spring 2021.
Overview of the Vietnamese Dairy Sector
Orissa International delivered a market overview of the dairy sector in Vietnam to our US-based client involved in contract manufacturing, co-packing, and manufacturing of powder products such as infant formula and elderly milk formula. The report provided information on market sizing, key drivers, and production segments in Vietnam’s dairy sector. In addition to providing information on the demographics and competitive landscape of the infant and elderly milk formula market in the country, it also offered market entry recommendations to the client.
Australian Trade Mission to Singapore
Orissa International partnered with one of Australia’s states’ trade and investment offices to organize a virtual trade mission to Singapore in conjunction with the event, Big Data World, which took place on 14th – 15th October 2020. The project was conducted in two phases: a webinar series followed by business matching services. The Australian trade mission comprised of 15 companies offering various solutions for big data analysis and management, such as real-time remote monitoring and control, software mapping platform, document comparison software, all-in-one retail platforms, asset tracking and security, end-to-end blockchain solutions, and 3D & WebAR platform. The 2-day webinar series was aimed at educating the participants about the big data sector landscape and ecosystem in Singapore. It included relevant speakers from various sectors, including government agencies, industry practitioners, investors, and specialist consultants, who provided market insights for companies to plan their market entry strategy effectively. The post-event business matching component was conducted using video conference platforms such as Google Meet and Zoom. Our team arranged a minimum of 3 business matching meetings for each of the 15 Australian companies, engaging over 75 local companies across South East Asia, particularly from Vietnam, Thailand, Malaysia, and the Philippines. Throughout the project, companies were able to pitch their company’s products and services to relevant government agencies and major local and foreign ICT end-users. The users included Arcadis, Gain City, Manila Water, Surbana Jurong, Expressway Authority of Thailand, Castlery, A*Star, Jurong Town Council, SMITS-San Miguel, the Monetary Authority of Singapore, and ST Engineering.