Market Expansion into Malaysia

We help you with market research, finding distributors and doing business in Malaysia

Our Key Services

Lead Generation and Inside Sales

List building to develop your B2B database of customers and inside sales activities to prequalify your prospects, and to help you generate more sales leads in Malaysia

Distributor Search / Business Matching

Identification and arrangement of meetings with pre-screened agents, resellers, system integrators and distributors in Malaysia

Employer of Record

Employee hosting services for those companies that want to hire local staff in Malaysia without the up-front costs of setting up their own operations and without adding to their headcount

Market Research

B2B marketing research on trends, regulations, tariffs, competitors and opportunities to help you prepare your market entry strategy and find opportunities in Malaysia

Manufacturing in Malaysia

Research on whether to invest in Malaysia and identification of suitable manufacturing locations. We can also help with sourcing in Malaysia

We have 25 years of experience helping companies with their market entry into Malaysia. If you would like a free consultation with our team in our Kuala Lumpur office, please contact us.

Why Malaysia?

Malaysia, home to a population of over 30 million, is an upper-middle income country, and one of the more developed economies in Southeast Asia. Malaysia’s economy expanded by 4.3% in 2019 to reach USD 329 billion.

The economy is well-diversified in terms of sources of growth and revenue owing to the economic, financial and fiscal reforms undertaken thus far by the government. 

Major sectors include electrical appliances, electronic parts and components, palm oil, petroleum and liquefied natural gas, wood and rubber. Manufactured goods make up a large portion of Malaysia’s exports. The country is gearing into becoming a high-end manufacturing base, and focusing on the services sector as the next engine of growth. 

As one of the emerging economies in Southeast Asia, Malaysia offers a strategic and competitive location for business for foreign enterprises. The country has adopted a business-friendly environment to attract businesses and investments from abroad. 

Malaysia’s well-performing economy, pro-business policies, liberalized investment policies and tax incentives are the main factors that encourage foreign enterprises to operate in the country.

Project References

Orissa International conducted business matching for a European wholesaler and distributor of pharmaceuticals, which sources and supplies its products across 6 continents. The company supplies over 1,500 pharmaceutical lines to its clients, mostly unlicensed pharmaceuticals, orphan drugs and specialty medicines. The client was searching for companies in Malaysia who were already importing unlicensed medicines and were interested in European products. Orissa International arranged 10 business meetings for the client with medium-sized Malaysian companies who are involved in import, wholesale and distribution of pharmaceutical products in the country.

Orissa International assisted a Japanese manufacturer of industrial tapes find potential partners in Malaysia for its waterproof tapes used in the construction industry. We conducted a distributor search to identify 29 potential waterproofing contractors and relevant distributors in the local construction industry and presented their profiles to the client for review. After an extensive pre-qualification process, our local team in Malaysia then proceeded to arrange meetings for the client with nine companies in the country that were keen to explore opportunities with the client.  Through the assistance from Orissa International, the client managed to establish connections with new contractors and distributors and expand its sales network in the country. 

Orissa International undertook a research project in Malaysia for a boutique executive search firm focusing on the commodities and energy sectors. The study provided an overview of the energy sector including oil and gas (onshore, offshore, refinery, terminals and storage), renewables and utilities and covered recruitment practices in the energy sector for middle to senior level executives. We interviewed HR executives in energy firms to understand how companies work with headhunting firms. The competitive landscape, which comprised of large general recruitment firms and specialized energy sector recruitment service providers, was analyzed. We also obtained information on relevant business license requirements and procedures and provided recommendations on market entry pathways.

Client Testimonials

The search for compatible business partners was a fuss free experience. Orissa was able to provide us a comprehensive list of potential partners whom we can link up with. The actual meet ups with the Malaysia vendors were quick and fruitful as Orissa had given a good brief to them prior to the meeting.

A Singaporean Distributor of a Korean Brand of Children’s Furniture 

The quality of meetings arranged by Sugu was excellent and our client has returned with several good follow-up leads. We have also gained a more comprehensive understanding of the Malaysia market for both live and frozen oysters, which will benefit our clients in the run-up to the FHA trade show. It was a pleasure working with Orissa International both in Singapore and in KL.

A European Food Agency

We had fruitful meetings due to your solid support. Malaysia seems to be the right choice as the first target. One company is going to place an order of purchasing our machine soon! We also have four potential importers who show strong interest in selling our products. The result has been perfect so far.

A Japanese Company in the Printing Equipment Sector

We have 25 years of experience helping companies with their market entry into Malaysia. If you would like a free consultation with our team in our Kuala Lumpur office, please contact us.


Why Market Research is Important

Why Market Research is Important

What Foreign Companies Should Know About Doing Business in Malaysia

What Foreign Companies Should Know About Doing Business in Malaysia

The Digital Landscape in Malaysia

The Digital Landscape in Malaysia

Registering a Business in Malaysia

Registering a Business in Malaysia


International Medical Exhibition and Conference (IMEC EXPO)

International Medical Exhibition and Conference (IMEC EXPO)

Jul 19, 2022 - Jul 21, 2022