
Those who do not know the lay of the land
Cannot maneuver their forces.
Those who do not use local guides
Cannot take advantage of the ground.
Sun Tzu, The Art of War
About Us
Orissa International provides advisory services related to market entry and market expansion to companies seeking to grow their business in South East Asia. We have built up a strong domain knowledge of ASEAN markets and have a strong track record in guiding over 3,000 companies with their initial entry into new markets.
Headquartered in Singapore, with offices in Malaysia, Indonesia, Thailand, Vietnam, and the Philippines, Orissa International is the preferred consultant for the South East Asia region for over 20 export promotion agencies and industry associations from around the world.
A Message from our Founder & CEO
In 1997, I was working out of the US Embassy in Singapore, managing an environmental technology transfer program. Through a fortuitous encounter, I found out that a US state economic development agency was looking for a consultant in South East Asia to provide market entry services to companies from their state that were interested to do business in this region.
As I was putting together my proposal for the bid, I came across this quote from Sun Tzu, which really resonated with me – I felt it was an apt explanation of why companies should use our services, and so I included it in my proposal.
I launched Orissa International in the summer of ’97, when I won the bid to be their trade representative in South East Asia. More than 20 years later, that agency still remains our loyal client. And over the years, we have started to work with various government agencies from around the world. Today, we represent more than 15 export agencies from North America, Europe, Australia and Asia, who refer their companies to us for market entry or expansion services.
Our mission is to help companies understand the business landscape in South East Asia, help them find customers, distributors or partners, and be their local guide on the ground as they look to grow their business. We do this through our offices in six key countries in the ASEAN region, and sharing with our clients the experience we have built delivering tailored solutions to thousands of companies over the last 20+ years.
Why do we love what we do? It’s the satisfaction of knowing that our efforts have been instrumental in helping our clients achieve their goal of entering or expanding in the region, and that we have made a material difference to their business.
Sarath Menon
Founder & CEO
Our Track Record
20+
Years of Experience
400+
Market Research Projects
25+
Sectors covered
5,000+
Distributor search Projects
3,000+
Corporate Clients
15,000+
Distributor Contacts
Key Team Members

SARATH MENON
Founder/CEO

Poonam Ramchand
Director

PRIYANKAR BHUNIA
Head of Consulting

Mishell arwan
Regional Trade Manager

Pietro Guzzetti
Research Manager

May Abrera
Key Account Manager

ANNA DEMETILLO
Key Account Manager

Thao Pham
Country Manager
Vietnam

MARY VERONIKA
Country Manager
Indonesia

Laddawan Tantisantiwong
Country Manager
Thailand

Ili Salsabila Abd Razak
Country Manager
Malaysia

ELMER MAGNO, JUNIOR
Country Manager
Philippines