About Us

Those who do not know the lay of the land

cannot maneuver their forces.

Those who do not use local guides

cannot take advantage of the ground.

Sun Tzu, The Art of War

A Message from our Founder & CEO

In 1997, I was working out of the US Embassy in Singapore, managing an environmental technology transfer program. Through a fortuitous encounter, I found out that a US state economic development agency was looking for a consultant in South East Asia to provide market entry services to companies from their state that were interested to do business in this region.

As I was putting together my proposal for the bid, I came across this quote from Sun Tzu, which really resonated with me – I felt it was an apt explanation of why companies should use our services, and so I included it in my proposal.

I launched Orissa International in the summer of ’97, when I won the bid to be their trade representative in South East Asia. More than 20 years later, that agency still remains our loyal client. And over the years, we have started to work with various government agencies from around the world. Today, we represent more than 15 export agencies from North America, Europe, Australia and Asia, who refer their companies to us for market entry or expansion services. 

Our mission is to help companies understand the business landscape in South East Asia, help them find customers, distributors or partners, and be their local guide on the ground as they look to grow their business. We do this through our offices in six key countries in the ASEAN region, and sharing with our clients the experience we have built delivering tailored solutions to thousands of companies over the last 20+ years. 

Why do we love what we do? It’s the satisfaction of knowing that our efforts have been instrumental in helping our clients achieve their goal of entering or expanding in the region, and that we have made a material difference to their business.

Sarath Menon

Founder & CEO

Our Track Record

20+

Years of Experience

300+

Market Research Projects

25+

Sectors covered

3,000+

Distributor Research Projects

2,500+

Corporate Clients

15,000+

Distributor Contacts

Key Team Members

SARATH MENON

SARATH MENON

Founder/CEO

Poonam Ramchand

Poonam Ramchand

Director

PRIYANKAR BHUNIA

PRIYANKAR BHUNIA

Head of Consulting

Mishell arwan

Mishell arwan

Regional Trade Manager

Pietro Guzzetti

Pietro Guzzetti

Research Manager

May Abrera

May Abrera

Key Account Manager

ANNA DEMETILLO

ANNA DEMETILLO

Key Account Manager

Thao Pham

Thao Pham

Country Manager

Vietnam

MARY VERONIKA

MARY VERONIKA

Country Manager

Indonesia

Laddawan Tantisantiwong

Laddawan Tantisantiwong

Country Manager

Thailand

Ili Salsabila Abd Razak

Ili Salsabila Abd Razak

Country Manager

Malaysia

ELMER MAGNO, JUNIOR

ELMER MAGNO, JUNIOR

Country Manager

Philippines