Go-to-Market Strategy

Customized intelligence to guide you to make the right decisions about market entry in South East Asia

Winning Go-to-Market Strategies Aligned With Your Company’s Growth Plans

We apply on-the-ground experience to research and design your Market Entry Roadmap

We help reduce the risk of costly mistakes and missed opportunities in a new market

We offer practical advice and hands-on support to guide your entry into the market

How We Can Help

An Insights-Driven Go-to-Market Strategy

Orissa International helps you develop an effective and pragmatic go-to-market strategy to enter a new market in South East Asia. Our Market Entry Roadmap draws on our deep commercial knowledge of the South East Asian markets, as well as our strong relationships with distributors and end-users in these markets.

We will get to know your needs, advise how to distinguish yourself from competitive firms by creating a compelling value proposition, and recommend an appropriate marketing strategy.

To help you navigate your target market, we will provide you with analysis of the local market; identify valuable business opportunities, customers and distribution channels for your business; highlight market barriers and regulations; and offer practical advice on how to enter these markets.

Project References

Orissa International developed a go-to-market strategy for a distributor of a South Korean brand of baby and children’s furniture. The client, who holds the distribution rights for Malaysia, was looking for a reseller in the country with the objective of placing its products in department stores, baby products retail chains and online platforms specializing in baby products. The report was prepared using a combination of desktop and primary research in the form of interviews with retailers and distributors. It covered key market trends, purchase behavior, digital and physical distribution channels, effective marketing strategies and the competitive landscape in the Malaysian market, as well as recommendations on market entry. 

Orissa International assisted a manufacturer of fire survival mineral insulated cables in developing their market strategy for Thailand. The client had appointed a distributor in Thailand, but after a few years in the market, remained unsuccessful in achieving any substantial sales in the market. We analyzed the company’s sales strategy, then undertook a research study where we interviewed various distributors, contractors, developers, and government agencies to better understand the demand for the product in Thailand, the procurement process, key competitors and the regulatory landscape. We identified new sectors that presented viable opportunities for the client, identified upcoming projects, and also helped to connect the client to potential end-users in that sector.

Orissa International undertook a market study for a Singapore-based company that provides banking and financial training to professionals working in banks, corporates, government agencies, and other financial institutions. The company was looking to expand its services into the Indonesian market. After interviewing key stakeholders in the market, we undertook an in-depth study highlighting the potential in the Indonesian market for corporate training, delving into specifics such as types of courses in demand, the learning and skill gaps, preferred delivery channels, and perception towards foreign trainers. We also undertook research to identify potential local partners that the client could collaborate with, and profiled their training capabilities as well as their reach within the banking sector.

Client Testimonials

Your analyses and final report is extremely comprehensive and completely aligned to the scope of work defined for this project.  The recommendations were insightful, realistic, and strategic and will assist FII in formulating strategies for a future focus in this market.

David Fisher, Vice President, International Marketing, Forestry Innovation Investment (FII)

The content is very impressive and incredibly useful, especially the strategic recommendations & conclusion section towards the end. This provides us with an external opinion that is based upon knowledge and experience of the South East Asia region, two things that we currently do not have.

A European Manufacturer of Industrial Coatings

Thank you so much for this report. The report is very well done and gives me the information that was needed.

I have forwarded this report to our client and I am hoping that they want to proceed further into the three areas.

Southern Alleghenies Planning & Development Commission

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