We have delivered tailored market research and business matching solutions to thousands of companies over the past 20+ years to help them understand and enter the Southeast Asian market
Examples of Market Entry Projects We Have Undertaken
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A Focus on the Wood Sector in Vietnam
Orissa International produced a report on the wood sector in Vietnam for a foreign industry association seeking to increase the sale of softwood logs. The study covered domestic log production, the log and lumber trade, and timber sourcing challenges in the country. It analyzed the wood processing industry, looking at sawmills, wood product manufacturers and the domestic and export markets. It also provided insights into the usage and perception of softwood in the market. The report was prepared from a combination of secondary and primary research in the form of interviews with log and lumber distributors, sawmills and furniture manufacturers. The interviewees were asked questions about their wood sourcing, key customer segments, interest in softwood and the impact of COVID-19 on the industry.
Recycling Industrial Waste into Construction Materials in Indonesia
Orissa International undertook market research in Indonesia for a Finnish firm that enables the manufacture of cement-free concrete through the recycling of industrial waste such as fly ash, ground-granulated blast-furnace slag (GGBFS) and red mud. The client was searching for precast manufacturing companies in Indonesia to license its technology. They engaged us for market research and business matching services in support of its plans. The market research component was comprised of two parts – 1) analyzing the construction materials sector, including cement, precast concrete, ceramic tiles and brick producing industries and 2) studying the value chain of the relevant waste streams and understanding their production from steel, alumina and power sectors, as well as current utilization/disposal, product pricing, and location of waste processors and suppliers. We also provided information on regulations related to the handling and processing of the relevant waste streams. The research project was accompanied by a simultaneous business matching project to connect the client with precast concrete manufacturers in Indonesia. The profile of the precast companies also took into account the research findings regarding regulatory and logistical challenges.
German Trade Mission to Thailand
Orissa International collaborated with a leading service provider of international business development in Germany to organize a virtual trade mission to Thailand. The delegates, composed of ten German companies specializing in the Technical-Vocational Education and Training (TVET) industry, included training schools, technical education consulting service providers, training and education agencies, and didactic learning tools suppliers. Our team in Thailand arranged a packed program for the mission, starting with a full-day market briefing webinar and group discussions where Thai educational institutions with solid experience in partnering with German companies presented an overview of Thailand’s TVET sector and areas of potential opportunities to tap into. Our team also facilitated three to five individual videoconference meetings for each of the German companies, with local universities, technical and vocational schools, distributors of didactic equipment and tools, as well as potential end-users such as manufacturing companies.
Established US Ice Cream Brand Matched with Singaporean Distributor
Our client, regarded as the most established ice cream brand in the US, was seeking long-term business partners who could introduce and distribute its pre-packed pint-sized ice cream products into Singapore and Malaysia. Our team in Singapore shortlisted potential companies and connected our client with a distributor in Singapore which supplies fresh, frozen and processed products to retailers such as supermarkets, and foodservice players such as restaurants. The distributor, supported by modernized chillers and cold room storage facilities, already had proven experience in sourcing for food frozen products from major markets such as the US, France, Australia and South America. Meanwhile, our team in Malaysia provided the client advice on preparing manufacturing facilities to produce Halal-certified products suited for distribution in Malaysia.
Market Research on Route Optimization Software Provider in Vietnam
Orissa International conducted market research for Singapore firm which provides transport management Software-as-a-Service solution that automates supply chains with route optimization, electronic proof-of-delivery, instant notifications and real-time job-status tracking. The company works with retail chains, large distributors and manufacturers with in-house trucking fleets. The report covered the challenges faced in the logistics space in Vietnam, the level of corporate digitalization and usage of cloud-based Software-as-a-Service solutions. We evaluated the potential for the client's products in the market and recommended market entry pathways.
Recruiting Aerospace Staff from the Philippines
Orissa International supported a US-based aerospace firm which was seeking to recruit experienced staff from the Philippines to work on a potential defense contract in Saudi Arabia. We identified suitable licensed recruitment firms from the Philippines with experience in overseas placement in the aerospace and aviation sectors in the Middle East. We also provided information on the regulations and process for a foreign company to hire personnel from the Philippines for overseas employment.
Report on Indonesia as a Manufacturing Destination
Orissa International helped a European government trade and export promotion agency to evaluate Indonesia as a manufacturing destination. The report highlighted key manufacturing trends and outlook, identified key sectors and looked at the presence of MNC manufacturers in the country. It also benchmarked Indonesia against China and against four competing South East Asian countries on parameters selected through discussions with the client. The client plans to use the report to draw the attention of companies looking to shift or diversify manufacturing operations out of China and to encourage them to consider Indonesia as a potential base.
British Manufacturer of Haircare Products Connects with Malaysian Distributors
Orissa International assisted a British company that manufactures hair supplements and haircare products such as serums, shampoo and conditioners in connecting with distributors in Malaysia. The client already has a marketing agreement with a retail giant in the region. It is looking for partner distributors who supply to the said retailer, and can arrange the product registration in the local market and eventually help them expand their sales channels across the region. The Malaysian team identified and connected the company with 3 reputable distributors of personal care products and generated potential leads that the client can communicate with for potential partnership discussions.
US-based Developer of Torque Measurement Systems Meets with Singaporean Distributors
Our client is a Michigan-based leader in the design, production and supply of patented rotating-to-stationary data communication systems. The client was looking for a partner that can sell its torque measurement products into the marine sector in Singapore and also provide technical support and/or training to customers. Orissa International identified 21 companies and set up video-conference meetings with 6 distributors that are not only suppliers of marine-related equipment and general engineering consultants and have expertise in industrial test instrumentation and equipment integration. Our client was able to sign an agent agreement with a power monitoring and management solutions company for the marine and building industries and is eyeing another potential distributor of electronics and mechanical products to the marine industry.
Virginia Agriculture Firm Participates in the First Pan-Asia Soy Food Summit
Orissa International, as the official trade representative of Virginia Department of Agriculture and Consumer Services (VDACS) in Southeast Asia, assisted a Virginia-based company which supplies and exports non-GMO soybeans around the world in its participation in the 1st edition of the Pan-Asia Soy Food Summit held from June 9-11, 2020. At the virtual conference, our in-house consultants virtually manned the booth of our client, supported by answering inquiries on their behalf and gathered trade leads of potential soybean buyers which were then sent to the client.
Webinar on Export Opportunities in South East Asia
Orissa International’s Managing Director presented in a webinar organized by one of our US trade promotion agency clients. The webinar featured information beneficial to exporters, including market status and opportunities for trade and investment, as well as potential market entry or expansion strategies. Around 30 companies participated and gained valuable insights on the current state of lockdown in South East Asia, the regional economy and the extent of business operations’ return to normalcy.
Webinar on Exploring Business Strategies and New Markets in the Wake of Covid-19
Orissa International staged a series of webinars on expansion strategies and exploring new markets covering key Asian countries, including Philippines, Indonesia, Hong Kong, Vietnam, and Singapore in collaboration with In.Corp, a corporate solutions provider in Asia. More than 300 companies from around the world participated in the webinars, where our consultants highlighted each country’s key sectors and market opportunities and important considerations in doing business in these countries. They also shared on-ground insights on the effects of Covid-19 on the economy of their respective countries and provided advice on how businesses can cope up with the new normal.