Thailand Emerging as Leader for Plant-based Food

Sep 2024

Thailand is positioning itself as a leading global supplier of high-protein plant-based ingredients, reflecting the rising global demand for plant-based foods driven by health, environmental, and animal welfare concerns. The Commerce Ministry, through the Trade Policy and Strategy Office (TPSO), highlights Thailand’s potential to excel in this sector due to its rich agricultural resources and established food industry value chain, which includes cultivation, production, and processing.

Poonpong Naiyanapakorn, TPSO’s director-general, notes that the future of Thailand’s plant-based food industry is evolving rapidly. The country’s well-recognized cuisine, combined with its reputation as a health and medical tourism destination, further strengthens its potential to become a global plant-based food hub. However, significant development is needed in areas such as production, processing, marketing, research, technology, and legal frameworks to enhance the agricultural trade and add value to Thai products.

The global plant-based food market, estimated to reach USD 25 billion in 2024, is growing at a compound annual growth rate (CAGR) of 10.5%, according to Euromonitor. Factors driving this growth include shifting consumer habits, government support for innovation, global population growth, climate change, and technological advancements in agriculture and food processing.

(Source: The​ Nation)

About Us

Orissa International helps companies that want to develop a market entry strategy for Southeast Asia or implement their business expansion into the region. We have very strong domain knowledge of markets and industry sectors, and a business network of over 16,000 companies that includes distributors, resellers, system integrators and local manufacturers, that we have built through advising and guiding more than 5,000 companies with their market expansion into the ASEAN region over the last 25 years.

Orissa International is headquartered in Singapore, with additional offices in Malaysia, Indonesia, Thailand, Vietnam, and the Philippines.

Our Services