Interfel, the French fresh fruit and vegetable association, is launching a new promotional campaign for French apples in Thailand in December 2024, following a year of successful activities. This winter campaign will kick off with a press event on December 14 and will continue through March 2025, aiming to boost the profile of French apples in Thailand’s key markets.
Activities planned include 12 roadshows and 355 sampling sessions, arranged with major Thai retailers such as Big C, Makro, Lotus, and Tops. These events will target major cities, including Bangkok and Chiang Mai, to reach a broad consumer base. Interfel’s promotions, which emphasize tasting and direct engagement, aim to showcase the diversity and quality of French apples to Thai consumers, highlighting the brand’s commitment to Thailand as a strategic market for French produce.
This campaign represents the second consecutive year of Interfel’s Thai outreach as part of an EU-co-financed program to promote French fruits and vegetables across Asia, reinforcing French exporters’ commitment to long-term market growth in Thailand.
(Source: Fruitnet)
