Franck Muller, the Swiss luxury watch brand, just launched its first standalone store in Vietnam. Situated on Le Loi Street near the iconic Saigon Opera House, the boutique boasts a museum-like design with a neutral color palette, aligning with the brand’s aesthetic and exquisite watchmaking philosophy.
The design aims to immerse customers in the world of fine watchmaking, offering an experience reminiscent of a museum.
The boutique is divided into three sections: an L-shaped main store on a split floor and an enclosed VIP room, providing a sophisticated shopping experience for all visitors. The exterior deviates from traditional box-like structures, featuring double-door glass entrances and eye-catching displays that showcase the brand’s Grand Complications and Franck Muller-inspired art projects.
The opening of Franck Muller’s new store strengthens Vietnam’s appeal as a destination for luxury brands. In the latter half of 2023, prestigious names in fashion, jewelry, cosmetics, and watches, such as Loewe, Van Cleef & Arpels, and Breitling, debuted in Ho Chi Minh City, underscoring the city’s growing stature in the global luxury market.
Established in 1991 in Geneva, Franck Muller is renowned for its luxury watches and has a global presence with locations in Thailand, Singapore, Dubai, and Japan. The opening of the Ho Chi Minh City boutique marks a significant milestone for the brand as it continues to expand its footprint and bring its innovative watchmaking to a wider audience.
(Source: Insideretail)
