Siam Piwat Group, a prominent real estate and retail developer in Thailand, has partnered with Hyundai Department Store, the largest department store chain developer in South Korea, to enhance the retail landscape in Thailand. Through a memorandum of understanding (MOU), the two entities aim to collaborate on developing world-class destination projects and offering superior benefits to their respective members. This collaboration seeks to elevate the customer experience by providing diverse special privileges at shopping centers and stores within the alliance network, catering to both Thai customers and foreign tourists.
The partnership between Siam Piwat and Hyundai Department Store underscores a shared commitment to excellence and innovation in the retail sector. By leveraging the strengths of both businesses, the collaboration aims to create a more complete ecosystem that enhances the overall shopping experience for a diverse range of customers. Shopping centers within the Siam Piwat Group are expected to emerge as top choices for South Korean travelers visiting Thailand, while Hyundai Department Store will become a premier shopping destination for Thai tourists exploring South Korea. Additionally, this collaboration presents an opportunity to support Thai entrepreneurs in showcasing their products to international markets. It also encourages market opportunities for small and medium-sized Korean brands in Thailand by offering a curated collection of popular Korean cultural offerings, including K-food, K-pop, K-webtoons, K-fashion, and more in shopping centers within the Siam Piwat Group.
(Source: Khaosod English)
