PUMA has opened its largest flagship store in Southeast Asia, located in Sunway Pyramid, Selangor, Malaysia. Spanning 12,000 square feet, the store reinforces PUMA’s commitment to fashion, sports performance, and community in Malaysia.
The flagship store features a wide selection of products, ranging from cutting-edge sports gear to fashionable streetwear and unique collaborations. It includes apparel for a variety of sports such as football, basketball, and golf, alongside casual wear options. The store features interactive elements like an AI Feet Scanner and a customization area, offering a personalized shopping experience. The AI Feet Scanner analyzes customers’ feet and suggests the ideal PUMA sneaker in terms of size and style. Customers can also personalize their PUMA items with embroidery, heat press printing, iron-on patches, or enamel pins.
As a center for sports, fashion, and culture, the PUMA flagship store goes beyond traditional retail, fostering community engagement. It will feature exclusive product launches, special collections, and interactive experiences like running clubs, training sessions, and football events. The store’s opening underscores Malaysia’s significance as a crucial market in PUMA’s regional strategy.
(Sources: Marketing Interactive; SportsWorld Malaysia)