According to a recent Nielsen study named “What’s Next for South-East Asia”, Southeast Asian convenience stores recorded an 8.3% FMCG sales growth last year, with Vietnam reaching the second largest growth in the region (13%), exceeded only by Malaysia (17%). Even though global FMCG growth was only 3.4%, Vietnam’s overall FMCG sales growth reached 5.2%, behind the Philippines which reached 8.7%. The high growth is largely due to more frequent shopping trips which has nearly tripled in respect to 2010, reaching 4.5 times per month last year.
Local retailers are capitalizing on the increasingly fast paced lives which drive the proliferation of on-the-go options. Vingroup has launched the first virtual store chain in Vietnam, allowing users to purchase goods by scanning QR codes on large banners in catalogues as well as public spaces.
(Sources: Inside Retail Asia; Vietnamnet Global)