DKSH Thailand has become Uhrenholt’s official partner to promote the signature Emborg brand of dairy products across Thailand. The target of this partnership is to introduce the Danish company’s portfolio of shredded cheese, processed cheese, butter and spread, cream, and other dairy products to the Thai market.
Accordingly, DKSH Thailand will provide marketing and sales as well as distribution and logistics services for Uhrenholt through its network of Modern and Traditional Trade channels nationwide. As part of the partnership, DKSH will drive market share of Uhrenholt’s Emborg brand in Thailand.
Morten Staal, Senior Vice President Asia, Uhrenholt A/S, said: “We are delighted to be partnering with DKSH whose omnichannel capabilities, as well as marketing and sales excellence, can drive our Emborg product range to become more accessible to Thai consumers.
Kwanchai Assanee, Vice President, Business Unit Consumer Goods, DKSH Thailand commented: “Being a trusted partner for businesses looking to grow in Thailand is our highest priority, which we aim to demonstrate through this partnership with Uhrenholt. We are fully committed to driving the visibility and availability of the products by the Emborg brand to reach Thai consumers everywhere.”
(Sources: DKSH, Uhrenholt)