British Retailer Sports Direct Expands Presence in Malaysia

May 2024

UK-based Sports Direct, a retailer for sports, fitness, fashion, and lifestyle products, is gearing up to launch two new flagship stores and an additional five outlets across Malaysia. With an existing network of 34 stores nationwide, Sports Direct is poised for further expansion in the region.

The flagship stores, set to open at Mid Valley Mega Mall and Sunway Pyramid in Kuala Lumpur by the year’s end, will provide customers with spacious shopping environments. The Mid Valley Mega Mall outlet, covering 21,530 square feet in the South Court area, and the Sunway Pyramid branch, spanning 22,117 square feet on Level 1, aim to enhance the shopping experience. Moreover, Sports Direct plans to introduce five additional outlets in key locations such as Sunshine Mall Penang, Bintang Mall Miri, Aeon Nilai, Aeon Kota Bahru, and Mayang Mall Terengganu.

Frasers Group Asia, Sports Direct’s Malaysia subsidiary, has unveiled its expansion strategy for 2024, emphasizing its broader aspirations within Southeast Asia, commencing with Indonesia. It has disclosed a joint venture partnership with PT Map Active, an Indonesia-based sports, leisure, and kids’ retail entity, signaling its commitment to regional growth and market penetration. Managing Director Paul Gibbons asserted the company’s dedication to revolutionizing traditional retail spaces, ensuring flexibility, and improving product accessibility to meet evolving consumer needs.
(Sources: The Sun Life; World of Buzz)

About Us

Orissa International helps companies that want to develop a market entry strategy for Southeast Asia or implement their business expansion into the region. We have very strong domain knowledge of markets and industry sectors, and a business network of over 16,000 companies that includes distributors, resellers, system integrators and local manufacturers, that we have built through advising and guiding more than 5,000 companies with their market expansion into the ASEAN region over the last 25 years.

Orissa International is headquartered in Singapore, with additional offices in Malaysia, Indonesia, Thailand, Vietnam, and the Philippines.

Our Services