Vietnam’s Masan to Partner with De Heus on Animal Protein Value Chain

Oct 2021

Masan MEATLife Corporation (MML), one of Vietnam’s largest consumer-focused business groups, and De Heus Vietnam, one of the global leaders in the animal nutrition and husbandry industry, have signed a Memorandum of Understanding (MoU) which aims to raise the productivity of the animal protein value chain.

According to the MoU, the parties will create and strengthen strategic partnerships and business cooperation opportunities, aiming to optimize and drive productivity of Vietnam’s 3F (feed-farm-food) animal protein value chain by leveraging each respective parties’ strengths and capabilities.

In particular, MML will focus on the branded chilled meat business, while De Heus Vietnam will provide animal nutrition, genetics and husbandry solutions.

MML and De Heus will also team up with independent livestock and aquaculture farming entrepreneurs and provide them with end-to-end solutions to ensure competitiveness over the medium and long-term.

The two parties plan to create a 3F operating model to ensure safe, innovative, and affordable chilled meat products are available to 100 million Vietnamese consumers and establish a committee to discuss investments in new or existing ventures.

While the MoU is a non-binding agreement, the two companies have committed to commence at least one collaboration project by the first quarter of 2022.

(Source: VnExpress)

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