Shopback Officially Launched in Vietnam

Aug 2020

ShopBack, the Asia Pacific region’s leading rewards and discovery platform, launched its website and mobile app in Vietnam on August 8th. Founded in 2014, ShopBack now serves over 20 million users in nine markets across the Asia Pacific including, beside Vietnam, Singapore, Malaysia, the Philippines, Indonesia, Taiwan, Thailand, Australia, and South Korea. The Beta version was launched at the end of 2019 and since then it has acquired over 150 merchants and around 800,000 users.

Customers can earn up to 25% cash back from the company’s list of over 150 merchants including Lazada, Shopee, Watsons,, Klook, 7-Eleven, Tiki, Sendo, Juno, G Kitchen, Vascara, and Fahasa. ShopBack rewards its users by giving cash back for various categories such as general merchandise, travel booking, fashion, health and beauty, groceries, and food delivery. It will team up with selected merchant partners like Lazada, G-kitchen, Watsons, Shopee,, and Klook to offer deals in which users can earn up to 100% cash back during two flash sales.

Vietnam has become a core and high-potential market for Shopback because of its increasing number of internet users, rising internet penetration, and steady increase in e-commerce’s share of total retail sales

(Source: Vietnam News)

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Orissa International helps companies that want to develop a market entry strategy for Southeast Asia or implement their business expansion into the region. We have very strong domain knowledge of markets and industry sectors, and a business network of over 16,000 companies that includes distributors, resellers, system integrators and local manufacturers, that we have built through advising and guiding more than 5,000 companies with their market expansion into the ASEAN region over the last 25 years.

Orissa International is headquartered in Singapore, with additional offices in Malaysia, Indonesia, Thailand, Vietnam, and the Philippines.

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