UOB launched its digital bank, TMRW, in Indonesia to tap into the country’s digital generation. Customers can enjoy a fully digital banking experience, starting from the moment they open an account to their everyday banking needs. TMRW was first unveiled in Thailand in 2019, with Indonesia as its second market.
The digital bank makes banking simpler, more transparent and more engaging by providing prompts to help customers save and spend better. TMRW also features a game called City of TMRW, where customers can build a virtual city as they save.
UOB draws from a combination of Artificial Intelligence (AI) and complex data analytics and categorization to provide a personalized customer experience. Verification of an identity is done via a video call with a live agent and account opening can be performed in nine minutes. TMRW’s 24-hour chatbot, TIA (TMRW Intelligence Assistant), handles customer queries and converses in Bahasa Indonesia. TMRW also offers Quick Response (QR) code payments, enabling fast and convenient payment simply by scanning a QR code.
In Asia, UOB operates through its head office in Singapore with banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam. It also branches and representative offices across the region.
(Source: UOB)
