Straits Trading, Malaysia Smelting Unveil Flagship Development Straits City Masterplan

Jun 2022

Singapore-based The Straits Trading Co Ltd and Malaysia Smelting Corp Bhd have unveiled the master plan for Straits City, its flagship development in Butterworth, Penang. It comprises an integrated mix of residential, retail, hotel and commercial components, and is expected to be completed in 2038.

The development covers 40 acres and is situated on the prime seafront central business district of Butterworth. It aims to be the beacon of smart and sustainable integrated development in the state. The first phase of the development includes a 23-story four-star hotel with a net lettable retail area of 41,823 square feet, consisting of 343 rooms, a retail podium, and meetings, incentives, conferences, and exhibition facilities. The hotel and retail podium is scheduled for opening in the third quarter of 2023. The development will make use of smart technologies to enhance the quality of life in Straits City. The technologies include artificial intelligence-driven security systems and the Internet of Things solutions such as connected sensors, leading to a more efficient built environment management, better services for its community, and lower energy consumption for the entire Straits City.

Apart from that, Straits City will be introducing green features such as pedestrian-link bridges, walkways, and cycling paths that connect the various parcels within Straits City. This is anticipated to improve walkability and reduce the use of vehicles, thereby leading to lower carbon emissions. The features will enhance the positioning of Butterworth as a trade and commerce center that is rich with history and heritage, in line with the Penang government’s plan to revive Butterworth’s commercial and industrial activities under Penang 2030 Vision. Butterworth is well linked to other major cities and states with a broad network of roads, including the North-South Expressway. The upcoming projects that will enhance city connectivity under the Penang Transport Master Plan include the Georgetown-Butterworth LRT Line, the Penang Third Link and the SkyCab.

(Source: The Sun)

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