Singapore Fashion Brand to Open First Store in the Philippines

May 2024

Love, Bonito, a Singaporean fashion brand, is gearing up to open its first physical store in the Philippines at Greenbelt 3 mall in Makati during the third quarter of the year. The move signals the brand’s objective of providing Filipino customers with an immersive retail experience, allowing them to interact firsthand with the brand’s collections, workshops, styling sessions, and community events. The Manila store is poised to introduce innovative features like an electronic queueing system, setting a new standard in the Philippine fashion industry.

Recognizing the Philippines as a significant growth market, Love, Bonito aims to capitalize on the country’s sustained double-digit year-on-year growth since 2019. Leveraging insights gained from previous pop-up events and showrooms in the Philippines over the past two years, the brand is strategically expanding its physical presence to better connect with its local customer base. Additionally, customers can explore Love, Bonito’s website for the newly launched capsule collection inspired by ancient Chinese philosophy of yin yang.

(Source: ABS-CBN News)

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