Pomelo, a Thai fashion-tech brand, has revealed plans to launch additional partner stores. The brand recently secured USD 52 million from investors that include Central Group, Provident Growth Fund and InterVest Star SEA Growth Fund.
Currently, Pomelo has nine retail stores and nine pickup locations across Thailand, strategically located in high-traffic urban locations. The company intends to use the new funds to scale its business across the region using Big Data and artificial intelligence for pricing, design and e-commerce personalization.
The Pomelo Partner store network is set to grow from the current 35 in Thailand to 100 by the end of 2019. It also plans to cover all provinces in Thailand and then Singapore in preparation for further international expansion. Pomelo’s plans are in line with the growing trend for omnichannel retail models.
(Sources: InsideRetail.asia; The Business Times)
