Gudangada, an online B2B FMCG (Fast Moving Consumer Goods) marketplace, has obtained seed funding in the double digit millions in a seed from Alpha JWC Ventures and Wavemaker Partners. Singapore-based private equity firm Pavilion Capital is also part of this funding round. The capital from the seed round will be utilized to support business expansion, by expediting member onboarding, expanding service and solution offerings, enhancing leadership and operational talents to accelerate growth.
Started in late 2018, Gudangada provides solutions for the FMCG supply chain in Indonesia. We facilitate bulk transactions between FMCG principals and distributors and small retailers such as mom and pop stores. The selection of products ranges from food and beverage, personal care, cosmetics products to cigarettes. It will continue to add new SKUs as new partners join the platform.
Within a year of launch, the company had onboarded thousands of members and successfully facilitated thousands of transactions and millions of cartons of FCMG goods movement. It reaches 500 cities across Indonesia’s major islands.
The FMCG market in Indonesia is valued at USD 50 billion with annual growth of 8%.
(Sources: e27; Tech In Asia)
