Japanese retail group, Aeon, has partnered with Indonesian ride-hailing start-up, Go-Jek, on digital payment and home delivery services. Started in mid-December, the partnership aims to accelerate Aeon’s overseas expansion. Under the new strategy, Aeon will utilize Go-Jek’s Go-Pay cashless payments and provide home deliveries with Go-Jek drivers.
Currently, Aeon has two large shopping centers in Indonesia and three new outlets are planned to be opened after the 2019 business year. Aeon is combining its brick-and-mortar stores and technology-driven services to keep up with changing customers’ attitudes. Go-Jek provides flexibility using motorbikes delivery, without Aeon having to build out their own logistics network.
Go-Jek hopes its partnership with Aeon will drive its presence in South East Asia, as it is expanding to Vietnam and later to Thailand and the Philippines. Both Aeon and Go-Jek plan to cooperate in other markets besides Indonesia.
(Source: Nikkei Asian Review)
