Paris Baguette Philippines Inc. today announced the signing of the master franchise agreement with Berjaya Food (International) Sdn. Bhd. (a subsidiary of Berjaya Food Berhad (BFood) and Middle Trade Inc., and Paris Baguette Singapore to introduce the South Korean café bakery in the local market, with its first store slated to open in the fourth quarter of 2023.
Under the deal, Berjaya Food (International) Sdn. Bhd. and Middle Trade Inc. will be the principal operators of the Paris Baguette stores locally under Paris Baguette Philippines Inc. The partnership is targeting to spread the brand’s presence with the establishment of more stores in key cities nationwide.
Berjaya Food’s CEO Dato’ Sydney Quays, said that Berjaya Food will spend approximately USD 300,000 opening each store with an initial investment of around USD 1.5 million for the five-store roll-out. The first store is expected to open within one of Metro Manila’s larger shopping centers.
(Sources: Philippine Daily Inquirer; CNN Philippines)