Unilever Philippines Scales Personal Care Production By 15% with Powerhouse Factory

Nov 2023

Unilever Philippines has opened a production powerhouse in Cavite for its Beauty & Wellbeing and Personal Care businesses. The EUR 80 million (USD 86.8 million) investment will see the factory’s production ramped up by 15%, increasing local jobs and accelerating demand in the region. The state-of-the-art facility is expected to ramp up production of the company’s haircare products from Sunsilk and Creamsilk, and deodorant lines from Rexona and Dove.

“Our investment in the new factory is anchored in our purpose to meet the needs of consumers and our customers,” says Unilever Philippines Chairman and CEO Benjie Yap. “Emerging markets contribute 59% to Unilever’s global turnover and the Philippines remains an important market and growth driver for the company,” he adds.

The Philippines is currently one of Unilever’s top-ranking markets in the world. And demand for beauty and personal care products has seen consistent growth. Unilever ranks fifth in terms of value growth according to a June 2023 consumer study on FMCG manufacturers in the Philippines. In terms of production, 90% of what Unilever Philippines sells is manufactured locally as compared to other FMCGs that have opted to import.

The new factory is among the largest in Unilever’s global operating network and it’s already looking at expansion and achieving classification as one of the World Economic Forum’s Advanced Fourth Industrial Revolution Lighthouse Factories in the next three to five years.

The company’s current production lines feature highly specialized technologies including automated mixers, high-speed Shubham end-of-line packaging solutions, and bottle and capping machines, operated by computers specifically adapted to control our assembly lines.

(Source: Unilever Philippines)

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