Shopee, SkillsFuture Singapore Teams Up to Help SMEs Build E-Commerce Capabilities

Apr 2021

South East Asia’s leading e-commerce platform Shopee has partnered with SkillsFuture Singapore (SSG) through the SkillsFuture Queen Bee program to help small and medium-sized enterprises (SMEs) upskill their operations and expand into the e-commerce sector in Singapore.

The partnership reinforces the significance of public-private collaboration in building a sustainable skill ecosystem to support the rising demand in e-commerce.

For a start, 30 participating SMEs will be assisted by a Skills Manager who will plan, source, design, and implement a skills training plan tailored to the needs of the SMEs. Besides, SMEs can look forward to thought-leadership sharing from Shopee and other industry experts, as well as participation in curated training programs in key areas such as digital marketing and data analytics.

Moreover, Shopee will provide the following to help upskill SMEs:

  1. Shopee Seller Services Directory Portal: Sellers can easily access a wide range of vendors such as vendor listing for storage space and packaging materials and support grants from the government such as the Digital Resilience Bonus.
  2. Seller Influencers Programme: Five high-performing Shopee sellers will be selected to take on the role of a “seller influencer” to lead their communities by creating groups to share best practices, knowledge, and resources.
  3. Campaign Opportunities: Through a dedicated campaign website, sellers will receive a step-by-step tutorial on how to participate in campaigns. Shopee will also be creating additional platform campaigns to boost visibility and traffic to their online stores and increase order volume and sales.

In addition to Shopee, there are several industry leaders participating in Singapore’s SkillsFuture Queen Bee Program. ( To date, SkillsFuture has been working with 20 Queen Been companies (i.e., industry leaders) and has benefitted more than 400 SMEs.

(Sources: SkillsFuture Singapore and Workforce Singapore; The Business Times)

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