The gaming company Shanghai Moonton Technology Co. Ltd. Partnered with global branded payments provider Blackhawk Network to launch the gaming company’s first physical gift cards for the gaming app Mobile Legends: Bang Bang (MLBB) in Indonesia.
With over 1 billion downloads, MLBB, a Chinese multinational video games developer and publisher, was initially released by Shanghai Moonton and is ranked the Number One game in 47 countries. William Leonardi at Blackhawk Network stated that “Mobile gaming is one of the fastest growing markets in Indonesia, and the country is currently ranked second for yearly growth in mobile game downloads. Our gift cards make it easy for players to redeem MLBB’s in-game features, enhancing the gaming experience for the country’s many mobile gamers”.
“By introducing gift cards that can easily be accessed in-store, we are able to give more choice to our existing gamers while also extending our ability to sell to new customers, including people who are looking for a gift for their gaming family member this holiday season,” said Daisy Zhang, 3rd Party Payment Partnership at Shanghai Moonton.
(Source: Technode Global)
