World’s largest food and beverage manufacturer, Nestlé has partnered with South Korea’s leading fried chicken brand, KyoChon to introduce a meat-free menu via its all-new Harvest Gourmet plant-based range in Malaysia. This marks the companies’ expansion into the fast-growing plant-based foods segment for both out-of-home and in-home channels.
CEO of Nestlé Malaysia Juan Aranols said that the meat-free menu is intended to meet the demand of a wider consumer base in the country, specifically those seeking to reduce their meat intake and seek healthier food options. The partnership will not only help to manifest a sustainable way of producing food that can reduce the consumption of natural resources but at the same time will provide high nutritional value to the consumers.
The menu officially entered the domestic market in February 2021 at KyoChon’s 22 outlets nationwide with the KyoChon Meat Free Wrap and KyoChon Meat Free Bibimbap. Nestlé Malaysia also aims to distribute its Harvest Gourmet products in more local food and beverage outlets in the coming months.
(Sources: Nestle; New Straits Times)