NBA Enters into Multi-Year Merchandising Partnership with Philippine Firm

Jul 2020

In July 2020, a multi-year merchandising partnership was announced between the National Basketball Association (NBA) of the US and Titanomachy International, Inc (Titan), a leading basketball specialty concept store in the Philippines. The partnership will relaunch the official online NBA Store in the Philippines.

This will be NBA’s 25th branded international online store and will offer special collections and exclusive product releases highlighted by locally designed apparel.

The store is expected to go live on August 6, will be operated by Titan. It will provide fans in the Philippines with access to official NBA products on all mobile devices. The launch will also be accompanied by the NBA Philippines Tees Collection, featuring four unique designs inspired by the country’s NBA fanbase.

The website will also offer a comprehensive selection of NBA merchandise from all 30 teams, including jerseys, shirts, footwear, headwear, outerwear, accessories, and also equipment from international brands such as Nike, Jordan Brand, Mitchell & Ness, New Era, Herschel, Spalding, will be available.

(Sources: CNN Philippines; Manila Standard; Retail in Asia)

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