LIXIL Launches DTC Flagship Store in Singapore

Mar 2021

Japanese company LIXIL, the largest housing and building materials company in Japan, has launched a flagship showroom in Singapore. The 6,000 square feet store brings multiple LIXIL brands under one roof, and offers a wide range of sustainable living solutions, meaningful design and cutting-edge hygiene technology.

Besides offering LIXIL’s hygiene technology through the store, LIXIL is also leveraging on its experience with a direct-to-consumer (DTC) business approach and retail concept to offer a full bathroom product line-up to reach more consumer segments. The showroom will feature products from GROHE and American Standard, with plans to include INAX, the Japanese brand that manufactures sanitaryware and ceramic tiles.

According to Satoshi Konagai of LIXIL Water Technology-Asia Pacific, LIXIL is looking to address the growing hygiene concerns due to the Covid-19 pandemic: “Today the world is more concerned than ever about hygiene. Singapore’s recent commitment on sustainability and its exemplary handling of the pandemic showcases a rising awareness on these global issues, and we believe there is a growing demand for solutions to address them. Homeowners expect proven solutions that offer peace of mind. Our technologies such as Touchless faucets and flushing systems, Easy to clean solutions, Double Vortex flushing system, HygieneRim technology and Aqua Ceramic can help to provide the ‘optimum hygiene’ to our discerning consumers.”

“Also, in a time where people are unable to travel and spend more time at home, they want to be able to feel relaxed and enjoy a spa-like experience right in their own home. Here our solutions like GROHE F-Digital Deluxe, GROHE SmartControl, GROHE Sensia Arena shower toilet can provide a ‘home spa’ experience to consumers by bringing the enjoyment of water to them.”

LIXIL’s flagship showroom in Singapore takes an experiential approach at showcasing its water technology and living solutions.

(Source: LIXIL)

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