Malaysian halal food delivery start-up Ode Jee is looking to expand its services nationwide by the end of the year.
The company started operating in Johor state in February 2021 and looked to begin servicing vendors on the east coast in April. The company is aiming for five million downloads by consumers in stages in 2021.
The Chief Executive Officer, Yussaini Ali, said that the business expansion will cater to consumers in Kuantan, Kuala Terengganu, and Kota Baru of East Malaysia, followed by the Klang Valley, the northern states, and West Malaysia by year-end. Ode Jee has ensured that the registered food and beverage vendors on its app would have halal status from JAKIM and it will be 100% owned and operated by Muslims.
The app was unofficially launched in January 2021 and has gathered around 300 registered vendors. In the coming months, the firm will approach around 30,000 vendors for registration in Pahang, Terengganu, and Kelantan states. It may also include restaurant operators, restaurants, food trucks, as well as food and beverage outfits.
(Sources: New Straits Times; Malay Mail)