Unilever Muslim Center of Excellence Launched in Indonesia

May 2021

Consumer goods manufacturer PT Unilever Indonesia has just launched its Uniliver Muslim Center of Excellence (Uniliver MCOE). The MCOE will be a research hub for halal products and innovations in line with the needs of Muslim consumers in Indonesia and abroad.

As a country with the largest Muslim population in the world, Indonesia has a large demand for halal products and innovations. With the launch of Uniliver MCOE, Uniliver has further strengthened its commitment to implementing a comprehensive halal assurance system from upstream to downstream.

The development of the MCOE is supported by the Indonesian government’s National Islamic Economy and Finance Committee (KNEKS), the key agency for Indonesia’s Shariah Economy Masterplan 2019-2024 (MEKSI).

According to Minister of Finance Sri Mulyani Indrawati, who is also secretary of the National Committee of Islamic Economy and Finance (KNEKS), even during the Covid-19 pandemic, the halal industry is still able to record a good performance. Globally, spending on halal products in 2019 for food, pharmaceutical, cosmetic, fashion, and travel products reached USD 2.02 trillion, marking a growth of 3.2% from the previous year. This illustrates a promising outlook for halal products in Islamic markets.

Having operated in Indonesia for 87 years, PT Unilever Indonesia’s business activities and products comprise the manufacturing, marketing, and distribution of consumer goods. The company has 39 core brands and nearly 1,000 stock keeping units.

(Sources: Salaam Gateway; Ministry of Finance of Republic of Indonesia)