American footwear and apparel brand, Skechers, ended its distributorship agreement with its local partner in a bid to establish its own presence and directly operate its business in the Philippines under a new entity called Skechers USA Philippines, Inc. The subsidiary will be fully managed from its headquarters in the USA.
According to Skechers USA, the Philippines poses an immense potential for their brand to grow as many Filipinos know the brand and it has already established a name among local buyers. They aim to expand their portfolio and product categories and add more exclusive outlets as well as launch an extensive marketing campaign to reach more customers. To date, they have just opened one exclusive outlet located in Alabang Town Center (ATC).
Skechers USA Philippines has already established its own offices and distribution center, and its products will be available in key department and specialty stores. Following the store in ATC, a new outlet will be opened in Ayala Malls Manila Bay, and ten to twelve more retail locations are also slated to open for the first half of 2022.
(Sources: Business Wire; Los Angeles Business Journal)