Singapore Airlines and NUS Set Up New Digital Aviation Corporate Lab

Feb 2022

Singapore Airlines (SIA) and the National University of Singapore (NUS) have launched a new digital aviation corporate laboratory, which will co-create innovative technologies and solutions that would accelerate the digital transformation of Singapore’s aviation sector, and help redefine the air travel experience for passengers.

Situated at the Innovation 4.0 Building at NUS Kent Ridge campus, the SGD 45 million (USD 33.5 million) research facility is jointly set up by SIA and NUS and supported by the NRF. The corporate laboratory will feature state-of-the-art equipment and facilities, such as a cabin simulator and a cockpit simulator with Augmented Reality (AR) and Virtual Reality (VR) technologies. It will leverage NUS’ research expertise across its faculties and research institutes to embark on research activities in the following areas:

  • Revenue Management and Dynamic Pricing: Developing better techniques by using data-driven methods in demand-modeling, fare pricing and seat allocation to enhance operational efficiencies.
  • Transforming Competency and Skill Development: Developing intelligent and quantified pilot and cabin crew training methods, leveraging eye-tracking, AR and VR, as well as post-flight feedback technologies to encourage employees to embrace continuous learning through training.
  • Employee Wellness: Developing intelligent fatigue and alertness models using wearables to improve and enhance safety, performance, and productivity.
  • Passenger Comfort, Sleep and Cabin Service: Developing real environment cabin simulators to enhance customers’ comfort, sleep qualities, as well as developing specifications of new product and service protocols for enhanced and unparalleled customer service.

(Source: Singapore Airlines)

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