Philippine Home Needs Retailer Continues Store Network Expansion

Sep 2022

AllHome, the country’s one-stop full-line home center, is ramping up expansion as it banks on sustained optimism among consumers in the post-pandemic scenario.

“The country at large has successfully demonstrated and sustained its optimism in the post-pandemic scenario. The return to normalcy –as can be seen in the consistent pandemic alert levels and the brisk increases in footfall to malls and centers of commerce,” AllHome chairman Manny B. Villar Jr. said in a statement to the Philippine Stock Exchange (PSE) on Tuesday. Villar said the company’s performance still shows marked improvement over pre-pandemic levels despite prevailing circumstances in the country.

AllHome President and Chief Executive Officer Benjamarie Therese Serrano, meanwhile, expressed the chain’s continued determination in implementing its operational strategies towards its 100-store milestone by 2026.

“Despite prevailing circumstances, our confidence in our capability to implement AllHome’s expansion strategy remains undeterred. To date, AllHome has already added five new locations in the first half of 2022 alone, with the highlight being our newest large format store in Davao,” she said.

A notable trend during the pandemic was the migration from urban city centers to the countryside, with consumers –including the upper class– seeking space further from identified centers of activity, shifting their sights on rest houses and holiday homes away from the city.

(Sources: Philippine News Agency; AllHome)

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