Indonesia’s Food Delivery Market Ranks First in the Region

Feb 2021

In 2020, Indonesia’s food delivery service accounted for USD 3.7 billion in Gross Merchandise Value (GMV), making it the largest market in the region. Overall, the region’s GMV registered a 183% increase from previous year and exceeding the 91% growth rate from 2018 – 2019. Despite stern competitions, Grab contributed nearly half of the region’s GMV, followed by Foodpanda, Gojek, Deliveroo, LineMan and Now.

The rise of food delivery is driven by the Covid-19 pandemic as Indonesians experience series of lockdown that restrict mobility and food establishment’s occupancy and operational hours. Indonesian customers have now access to more than 20 million food and beverage items.

To solidify its position, Grab continues to push for innovation in the food business and recently announced a new partnership with Yummy Corp, a cloud kitchen startup. Merchants on Yummy will be integrated into Grab’s ecosystem. Besides Grab, other e-commerce players, such as Tokopedia and Sea Group’s Shopee have put up ready-to-eat food and beverage items on their platforms, although they depend on Grab and Gojek for last-mile delivery.

(Sources: The Jakarta Post; KrAsia)

About Us

Orissa International helps companies that want to develop a market entry strategy for Southeast Asia or implement their business expansion into the region. We have very strong domain knowledge of markets and industry sectors, and a business network of over 16,000 companies that includes distributors, resellers, system integrators and local manufacturers, that we have built through advising and guiding more than 5,000 companies with their market expansion into the ASEAN region over the last 25 years.

Orissa International is headquartered in Singapore, with additional offices in Malaysia, Indonesia, Thailand, Vietnam, and the Philippines.

Our Services