Etaily: Philippine E-commerce Market is Expected to Continue Growing

Oct 2022

E-commerce enabler Etaily held its first media roundtable series in mid-September 2022, entitled “The Etail Insider”, where some industry players shared the latest trends and insights in the Philippines’ e-commerce sector.

Etaily founder and CEO Alexander Friedhoff, said he chose the Philippines as the main base for his business because the country is the fastest-growing e-commerce market globally. “This growth took place during the pandemic, and even right now, the Philippines is still growing,” Friedhoff explained. “We can also see the e-commerce industry in Southeast Asia growing steadily as well but the Philippines is still an anomaly among them.”

According to Statista, the potential for online shopping in a country with the highest average daily internet usage remains promising. In 2022, the Philippines was forecasted to outperform India and Indonesia for retail e-commerce sales growth.

Meanwhile, according to the United States’ International Trade Administration, the Philippines’ ecommerce market is estimated to reach USD 24 billion, with a 17% growth through 2025. In 2021, the Philippines ecommerce market sales reached USD 17 billion, boasting 73 million online active users.

(Sources: Statista; The Manila Times; United States’ International Trade Administration)

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