Covid-19 Leads Indonesia’s Mom and Baby Products Market to Register Double Digit Growth

Jun 2021

The domestic demand for mom and baby products is poised to enjoy double-digit growth by 2025. This is backed by an increasing number of online shoppers and tech-savvy mothers, as well as a higher birth rate in the context of the Covid-19 pandemic.

The National Population and Family Planning Board (BKKBN) predicted the country will welcome around 400,000 more births than usual in 2021. In comparison, a 2020 report by Redseer revealed that the number of online shoppers increased from 75 million to 85 million from 2019 to 2020.

During the Covid-19 pandemic, horizontal online platforms such as Tokopedia, Shopee and Blibli received higher top-of-mind awareness for online childcare products, while online verticals such as Mothercare and Orami were associated with better quality products. Orami has an online community platform that enhances platform engagement and provides a way for mom and babycare brands to actively engage with customers. In comparison, Tokopedia has a dedicated platform called Tokopedia Parents for parents’ and families’ needs.

(Source: The Jakarta Post)

About Us

Orissa International helps companies that want to develop a market entry strategy for Southeast Asia or implement their business expansion into the region. We have very strong domain knowledge of markets and industry sectors, and a business network of over 16,000 companies that includes distributors, resellers, system integrators and local manufacturers, that we have built through advising and guiding more than 5,000 companies with their market expansion into the ASEAN region over the last 25 years.

Orissa International is headquartered in Singapore, with additional offices in Malaysia, Indonesia, Thailand, Vietnam, and the Philippines.

Our Services