Pilmico’s retail brand, The Good Meat, targets to reach over 300 supermarket concessionaires and open more brick-and-mortar stores in 2022. This is in line with the goal of Pilmico Food Corporation (Pilmico), the Aboitiz Group’s food and agribusiness unit, to get closer to their consumers.
The Good Meat supplies a wide variety of fresh cuts, marinated pork, and ready-to-cook products in over 250 supermarkets. As the country’s current situation is slowly easing into the new normal, consumers can now move more freely. Accordingly, The Good Meat is slated to set foot in more supermarkets this 2022.
Along with The Good Meat’s supermarket expansion, Pilmico assures its customers that they deliver quality meat products processed in their triple A-accredited meat cutting facility, Tarlac Meatmasters. The facility implements heightened food safety protocols and biosecurity measures that ensure The Good Meat provides safe and premium quality meats.
Aside from supermarkets, The Good Meat is also available on various e-commerce platforms including its website, thegoodmeat.ph.
(Source: Aboitiz)
