As part of our Market Immersion Program, Orissa International is actively supporting a client, a coffee concentrate manufacturer, in entering the Malaysian market. We are helping the client to expand its network of distributors and retailers in Malaysia, having helped it forge connections with prominent chains where discussions to finalize terms are nearing completion. Our strategic approach includes targeted outreach to cafes, convenience stores, and food service companies, capitalizing on our client’s impending Halal certification to access new market segments. We are also facilitating the establishment of key logistic partnerships, particularly in regions outside the Klang Valley, such as Melaka and Pahang. In addition, we are supporting the client in its promotional efforts, including event collaborations and influencer marketing campaigns, to boost brand visibility. Ongoing negotiations and several pivotal contracts are close to initiation, positioning our client to capitalize on the burgeoning demand for specialty coffee products throughout Malaysia.
