Orissa International helped our client, a Singapore-based manufacturer of personal care products for babies, enter the Indonesian market through the Market Immersion Program (MIP). Our market research on the skin sector in Indonesia, which included the skincare market, distribution channels, marketing methods, competitive landscape and regulatory environment, validated the commercial opportunity for our client to enter Indonesia. We hired a local staff in Indonesia, who was 100% dedicated to the client, to undertake extensive marketing activities that included setting up the products on e-commerce sites and negotiating with influencers to promote the brand on social media. Additionally, we business matched them with potential distributors with the relevant channel experience, consultants to help register their products in Indonesia, as well as with warehousing companies. Our client’s brand gained popularity in the market, and this led them to set up an entity and engage in deeper level marketing and sales activities in the Indonesian market.
