A Singapore-based manufacturer of industrial dispensing-related machines and UV equipment had challenges entering the Vietnam market to find distributors for two years. They were interested to find out their mode of entry into the market and learn about the market’s needs through discussions with end customers. Through the Market Immersion Program, Orissa International prepared a research study to help the client understand the competitive landscape and opportunities in the market. On behalf of our client, we hired a local professional in Vietnam with the right technical background to support the client’s business development activities in Vietnam. Our Vietnam office undertook an initial round of business matching to accelerate our client’s market entry. As a result of their participation, the client contacted more than 690 companies within 12 months, generated over 50 requests for quotes and was able to engage a major distributor for a business opportunity.
