Our Client, a Singapore-based health and wellness company that provides a wide range of health supplements from global brands, signed up for the Market Immersion Program (MIP) in Vietnam. To support the client, Orissa International undertook research on market trends and drivers, competitive and regulatory landscape and key distribution channels. In addition, we organized business-matching meetings with potential local partners – both pharmacy chains and distributors. As part of the program, we also hired a local staff in Vietnam, who was 100% dedicated to the client, to help the client with registration of the products with the relevant local authorities and to undertake business development activities. The local staff has successfully identified more than 60 distributors and retailers in Vietnam that have expressed strong interest in carrying the client’s products. With product registration close to completion, the client is now poised to push its products into the market.