Orissa International conducted a comprehensive analysis of the Singapore alcoholic drinks market for a European trade promotion board, aimed at supporting spirits producers. The research included in-store checks to gather up-to-date data on pricing and packaging, as well as interviews with key distributors to understand current market trends. The findings, presented in both a detailed report and a PowerPoint presentation, explored the dynamics of key spirit categories such as whiskey and gin, and delved into consumer preferences and buying factors like flavor profiles and brand reputation. Additionally, the report covered the regulatory framework, assessed the competitive landscape, and concluded with customized recommendations for establishing a strong market presence in Singapore.
