Orissa International conducted a market research project for a U.S.-based supplier in the wellness and beauty industry. The project aimed to assess the market potential for spa supplies and equipment in six Southeast Asian countries: Indonesia, Malaysia, the Philippines, Singapore,
Thailand, and Vietnam. Orissa compiled data on the spa sector, identifying key industry trends, recent developments, and upcoming luxury hotel projects that could present business opportunities. The report also included a list of potential customers and distributors for spa products, focusing on
both international and local hotel chains as well as wellness chains. The findings provided actionable insights into market entry strategies, helping the client identify growth opportunities in these markets. The deliverables equipped the client with practical knowledge to develop strategies for their expansion into Southeast Asia.
