Our in-country researchers conducted a detailed market report on Vietnam’s education sector for a US-based higher education institution seeking to expand its presence. The study provided a comprehensive overview of the education landscape, including segmentation of public, private, and international schools at secondary and tertiary levels, along with enrollment trends and student demographics. The report highlighted key growth areas such as STEM and Business/Management fields, which dominate Vietnamese student interests, and identified popular study destinations and funding sources. Additionally, it examined student mobility patterns, parental concerns regarding visa and post-study opportunities, and the broader international education market dynamics. The study also profiled key student segments and their distinct educational pathways. It concluded with an evaluation of market opportunities and challenges in Vietnam and provided targeted recommendations to support a successful market entry and sustained engagement strategy.
