A Malaysian manufacturer of cordials and concentrated products approached Orissa International for assistance in internationalization, targeting suitable markets in ASEAN countries. We proposed a market research study that developed an export business plan for Indonesia and Vietnam. The market report provided an overview of the regulatory requirements and evaluated the competitive landscape for the company’s products to be exported into these markets. In addition, we also undertook primary research, including store checks and interviews with selected distributors, to provide the clients with better market insights on the beverage sector. The report concluded with a SWOT assessment and market entry recommendations with appropriate strategies.
