A Singapore-based executive search firm that offers bespoke recruitment and human capital solutions was looking to capture growth opportunities in Malaysia through the Market Immersion Program (MIP). Orissa International conducted a deep market scan of the energy sector in Malaysia. The market research focused on energy sector hiring trends, the competitive landscape and the regulatory environment for the recruitment industry and also offered recommendations on the mode of entry. We hired a local professional in Kuala Lumpur, who was 100% dedicated to the client, to conduct business development activities on behalf of the client. We also organized business matching meetings with potential partners. Through the program, the local staff in Malaysia reached out to over 300 potential clients and secured multiple deals. Currently, the client is setting up their own office in Malaysia and will be directly hiring the local staff to manage the office.