Orissa International supported a Singaporean pioneer in the biscuits and snackfoods sector to enter the Thai market via our Market Immersion Program. As part of the program, we conducted extensive market research and engaged with a broad spectrum of potential retail and distributor partners, including key supermarkets and traditional grocery stores. We arranged numerous in-person meetings, discussed collaboration terms and trial placements, and helped our client tailor its product offerings, packaging and pricing based on detailed partner feedback and market demands. Additionally, we advised the client on product registration and assisted in identifying and evaluating warehouse and logistics options to streamline its supply chain in Thailand. This strategic approach forged initial business contacts and effectively positioned our client for sustained market penetration and growth in Thailand.