Orissa International supported a Swiss specialty pharmaceutical company with a global presence across multiple Southeast Asian markets in assessing opportunities to expand its gastroenterology portfolio. The objective was to identify and evaluate local distributors with the required marketing capabilities, sales force coverage, financial strength, experience in gastroenterology products, and established relationships with gastroenterologists and relevant healthcare practitioners. Orissa International conducted targeted outreach and in-depth interviews with pharmaceutical companies in each market, assessing their product portfolios, commercial infrastructure, regulatory readiness, and strategic interest in partnership. The engagement resulted in a shortlist of credible distribution partners and provided the client with market-specific insights to support market prioritisation and informed market entry decisions.
